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The Promotion Mix Strategy of Craft Business: A Case Study In Naturalan.id Nofitasari, Dewi; Bramasthana, Sandhya Parama; Larasati, Alle Syafira; Yani, Tati Tri Lusi
TUMATA: Journal of Cultural and Arts Management Vol 1, No 01 (2023): June 2023
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v1i01.12575

Abstract

The rapid development of the arts and crafts business at this time has created intense competition among art and craft producers in Indonesia. Companies must compete to seize and dominate market share by providing the best service for consumers. Promotion strategy has an essential role in the success of a business. Without a promotional plan, consumers will not buy and even knowing the uses and advantages are one of the primary considerations for consumers to purchase a product. Naturalan.id is one of the well-developed arts and crafts businesses. To retain its customers, Naturalan.id carries out a promotional mix strategy that can increase sales. This research focuses on determining how Naturalan.id carries out the promotional system Kasongan Art Market in growing sales. The data collection used is utilizing observation, interviews, and documentation. The author uses a qualitative method with a case study approach to analyse the data. The results showed that Naturalan.id's promotional strategy was carried out by advertising, personal selling, sales promotion, and publicity. The strategy that has been carried out by Naturalan.id has been and is quite effective in developing and increasing sales and increasing the number of visitors.
E-Catalogue of Wayang Kulit Purwa Collection at Museum Wayang Kekayon Yogyakarta Nofitasari, Dewi; Putra, Trisna Pradita; Kirana, Dian Ajeng
TUMATA: Journal of Cultural and Arts Management Vol 2, No 1 (2024): June 2024
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v2i1.13372

Abstract

Museum Wayang Kekayon Yogyakarta is one of the museums in Indonesia that boasts a wide variety of wayang (shadow puppetry) collections. Founded by Prof. Dr. dr. KPH. Soejono Prawirohadikusumo, Sp. S, Sp.Kj. (K), better known as the late Pak Soejono, this museum serves as a cultural heritage site from the past, emphasizing the importance of preserving and maintaining its collections due to their significant cultural value. Various methods are employed to ensure these collections are preserved while also serving as educational tools for future generations. One such method is the creation of the museum's E-Catalog. The primary goal of the E-Catalog collection is to identify the museum's collections. The creation of the E-Catalog Collection of Museum Wayang Kekayon specifically focuses on the type of leather puppet (wayang kulit purwa) collections. All data is gathered through observation, interviews, and documentation. The process of creating the collection catalog involves several steps, including preparation (related to permissions and artwork reviews), Action Work (taking photos, recording, measuring, and checking each collection), Intellectual Work (writing museum biographies and wayang descriptions), Compilation of materials and information, creation of collection catalog layout designs, and presenting the catalog collection results on the website in flipbook format. The collection catalog contains general information and descriptions of 75 wayang kulit purwa collections. These collections are classified based on wayang characters such as gunungan (mountain-shaped screen), gods, Ramayana characters, and Mahabharata characters. With the creation of this collection catalog, it serves as education for the public regarding archives and wayang, enriching cultural knowledge and appreciation.
Efektivitas Terapi Hijamah untuk Menurunkan Tekanan Darah pada Lansia dengan Hipertensi di Kabupaten Pemalang Setiani, Ettik; Nofitasari, Dewi
Malahayati Nursing Journal Vol 6, No 8 (2024): Volume 6 Nomor 8 (2024)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mnj.v6i8.14602

Abstract

ABSTRACT Hypertension is a non-communicable disease which is one of the main causes of premature death in the world. The World Health Organization (WHO) estimates that currently theglobal prevalence of hypertension is 22% of the world's total population. Of these sufferers, only less than a fifth try to control their blood pressure (Ministry of Health of the Republic of Indonesia, 2019). Based on data (Riskesdas, (2018), it shows that hypertension in Indonesia reaches 34.1%. The number of hypertension sufferers in Indonesia is estimated at 15 million and only 4% are under control. Based on data on the health profile of Central Java province in 2020, hypertension still occupies the largest proportion of all NCDs reported, namely 76.5 percent. Based on the health profile data of Pemalang Regency in 2018, it is known that the prevalence of hypertension in Pemalang Regency reached 59.19% of the total Blood Pressure Measurements. Therefore, appropriate interventions are needed to reduce the number of hypertension which continues to increase in Pemalang district. The aim of this study is to analyze the effect of cupping therapy on reducing blood pressure in hypertension sufferers. The method used in this research uses a pre-experimental design with Quassy Experimental Design. The sample in this study was 30 respondents. The research results were analyzed using the Paired Sample T-Test statistical test. The results of research on the effect of wet cupping therapy on the blood pressure of hypertensive patients showed that the average systolic blood pressure value before and after cupping was 152.80. The average diastolic blood pressure value before 82.93 and after cupping was 79.13. It can also be seen that the P-Value value is 0.000 which means <0.05 so Ho is rejected, so it can be interpreted that there is an influence on systolic and diastolic blood pressure before and after being given wet cupping therapy. And it can be seen that the calculated t value for the systolic blood pressure value before being given cupping therapy and the systolic value after being given it is 5.529> 1.707 as well as for the diastolic blood pressure value before and after being given cupping therapy has a value of 7.466> 1.707, meaning that wet cupping therapy has a significant effect on systolic    and diastolic blood pressure. There is an effect of wet cupping therapy on reducing blood pressure in hypertension patients in Bisma Upakara, Pemalang Regency. Keywords: Elderly, WetCupping, BloodPressure, HypertensionABSTRAK Hipertensi merupakan penyakit tidak menular yang menjadi salah satu penyebab utama kematian prematur di dunia. organisasi kesehatan dunia (WHO) mengestimasikan saat ini prevalensi hipertensi secara global sebesar 22% dari total penduduk dunia. Dari sejumlah penderita tersebut, hanya kurang dari seperlima yang berusaha melakukan upaya pengendalian terhadap tekanan darah yang dimiliki (Kemenkes RI, 2019). Berdasarkan data (Riskesdas, (2018).menunjukkan bahwa hipertensi di Indonesia mencapai 34,1%banyaknya penderita hipertensi diIndonesia diperkirakan mencapai15 juta dan hanya 4% yang terkendali. berdasarkan data profil kesehatan provinsi jawa tengah tahun2020 Penyakit Hipertensi masih menempati proporsi terbesar dari seluruh PTM yang dilaporkan, yaitu sebesar 76,5 persen. Berdasarkan data profil kesehatan Kabupaten Pemalang tahun 2018 diketahui bahwa prevalensi hipertensi di KabupatenPemalang mencapai 59.19% dari total Pengukuran Tekanan Darah. Angka tersebut menunjukan bahwa angka kejadian hipertensi di kabupaten pemalang tinggi. Risiko kejadian hipertensi akansemakin meningkat seiring bertambahnya usia.Oleh karena itu, diperlukan intervensi yang tepat untuk menurunkan angka hipertensi yang terus meningkat pada lansia di Kabupaten Pemalang. Tujuan Penelitian ini untuk menganalisis tentang pengaruh terapi hijamah terhadap penurunan tekanan darah pada penderita hipertensi. Metode yang digunakan pada penelitian ini menggunakan rencangan Pre-Eksperimental dengan Quassy Eksperiment Design. Sample dalam penelitian ini sebanyak 30 responden. Hasil penelitian dianalisis dengan uji statistik Paired Sample T-Test. Hasil penelitian pengaruh terapi hijamah basah terhadap tekanan darah pasien hipertensi menunjukan bahwa rata-rata nilai tekanan darah sistol sebelum 167,13 dan sesudah di hijamah adalah 152,80. Rata-rata nilai tekanan darah diastol sebelum 82,93 dan sesudah dihijamah adalah 79,13. Dapat dilihat juga bahwa nilai P-Value yaitu 0,000 yang berarti <0,05 sehingga Ho ditolak, maka dapat diartikan bahwa ada pengaruh tekanan darah sistol dan diastol sebelum dan setelah diberikan terapi hijamah basah. Dan dapat dilihat nilai t hitung untuk nilai tekanan darah sistol sebelum diberikan terapi hijamah dengan sistol setelah diberikan sebesar 5,529> 1,707 begitu juga untuk nilai diastol tekanan darah sebelum dan sesudah diberikan terapi hijamah memiliki nilai 7,466> 1,707, artinya dengan terapi hijamah basah berpengaruh signifikan terhadap tekanan darah sistol dan diastole. Ada pengaruh terapi hijamah basah terhadap penurunan tekanan darah pada pasien Hipertensi di Bisma Upakara Kabupaten Pemalang. Kata Kunci: Lansia, Hijamah Basah, Tekanan Darah, Hipertensi
Meningkatkan Peran TPQ An-Nur Desa Bekiring Dalam Mengajarkan Tajwid Nofitasari, Dewi; Susanto, Hanafi Hadi
Social Science Academic SPECIAL ISSUE: Pengabdian Berdampak Membangun Potensi dan Transformasi Masyarakat
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.3673

Abstract

This research was motivated by the importance of studying tajweed. And also because it is motivated by the importance of understanding the material tajwid science because The law of reading the Qur'an with tajwid is fardhu 'ain, especially for future tahfidz students. This research is intended to answer these problems. The purpose of this learning is to improve the child's ability to read the Al-Qur'an properly and correctly. Knowledge of the study of the Qur'an is useful for believing and practicing the teachings of his religion so that children become someone who has a Muslim personality. The method used is the ABCD (Asset Based Community Development) approach by emphasizing empowerment, understanding the potential and challenges that are owned to improve the quality of individuals and groups. Based on the ABCD Method, the activity begins with conducting research or observing conditions in the field, the authors find that one of the problems in TPQ An-Nur Krajan Hamlet Bekiring Village is still lacking in the application of learning. This is due to the lack of teaching staff, namely there is only one teacher who does not mention the science of repitation in his lesson. It was from here that the KPM team saw potential with the hope of developing and looking for additional teaching staff who could help teach Mr. Kyai Jemangin as a teacher at TPQ An-Nur Bekiring Village.