<![CDATA[Herbal medicine is herbal medicine that uses infusions that will be mixed according to consumer demand. The use of herbal medicine by Indonesian people reaches more than 50%. This study aims to analyze personal, social, cultural and psychological factors that influence the high consumer interest in herbal medicine in Selorejo Hamlet, Jemekan Village, Ringinrejo District. This research method is a quantitative descriptive study with a purposive sampling technique in July with data collection using a questionnaire, in this study the population was residents of Selorejo Hamlet, Jemekan Village, Ringinrejo District with a total of 144 respondents. Statistical tests use parametric with data analysis using multiple regression analysis. The results of the study show that: (1) personal factors that influence the high level of consumer interest in herbal medicine are proven by a t value of 0.03 < 0.05 and a coefficient of determination of 0.387; (2) social factors that influence the high level of consumer interest in herbal medicine are proven by a t value of 0.247 > 0.05 and a coefficient of determination of 0.387; (3) cultural factors that influence the high level of consumer interest in herbal medicine are proven by a t value of 0.04 < 0.05 and a coefficient of determination of 0.387; (4) psychological factors that influence the high level of consumer interest in herbal medicine are proven by a t value of 0.00 < 0.05 and a coefficient of determination of 0.387; (5) the influence of personal, social, cultural and psychological factors that influence the high level of consumer interest in herbal medicine is proven by the F value. 0.000 < 0.05. The conclusion of this study is that personal factors H1 are accepted, social factors H2 are rejected, cultural factors H3 are accepted, psychological factors H4 are accepted, H5 are accepted..]]>
