Syamsuddin, Fatimah
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Marketing Management Analysis of Customer Relationship Marketing Syamsuddin, Fatimah
Journal Development Manecos Vol. 1 No. 1 (2023): Journal Development Manecos
Publisher : Scieclouds Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71435/604079

Abstract

This article discusses customer relationship marketing, which is a marketing strategy currently carried out by many companies who want their customers or consumers to continue to buy their products or use their services. The purpose of this writing is to determine the meaning of Customer relationship marketing (CRM), to determine the objectives of Customer relationship marketing (CRM), to determine the benefits of Customer relationship marketing (CRM), to determine supporting technology Customer relationship marketing (CRM), to determine the Customer relationship approach marketing (CRM).