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The Role of Social Media in Increasing Public Trust in the Government in Parepare Genda, Silahuddin
Journal Social Civilecial Vol. 3 No. 1 (2025): Journal Social Civilecial
Publisher : Journal Social Civilecial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71435/610508

Abstract

Researchers conduct a study that evaluates how social media affects public trust in local government through a specific analysis of Parepare in South Sulawesi. A quantitative study analyzes the effects that the mayor's social media presence generates on resident's perceptions about government transparency and their trust levels. Four hundred residents were surveyed to analyze the frequency and variety of information shared by the mayor across Facebook Twitter and Instagram alongside their effect on public trust levels. Social media activity by the mayor results in higher public trust for local government according to 64% of respondents who believe the city became more transparent because of social media use. The municipality received the most favorable response to content focusing on government initiatives and public participation with 50% acceptance and 30% positive reaction. The results showed that trust levels increased uniformly in proportion to education level because people with higher education demonstrated stronger trust associations. These research outcomes support previous studies about how social media helps government agencies become transparent and engage the public yet stress the requirement for improved local communication methods. This research study addresses the lack of existing literature about social media use within local governments in lower-politicized regions while presenting applicable suggestions to build public trust in local governance.
Feedback dan Media Sosial Kepala Daerah di Sulawesi Selatan: (Studi pada Akun Instagram Ramdhan Danny Pomanto, Adnan Purichta Ichsan, Taufan Pawe, dan Indah Putri Indriani) Genda, Silahuddin Sila; Hafied Cangara; Alimuddin Unde; Muliadi Mau
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2025): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i1.1122

Abstract

This study aims to analyse the responses (feedback) given by netizens to four social media accounts of regional heads in South Sulawesi. Qualitative research with a descriptive approach was conducted with a focus on the scope of managing responses (feedback) from the public on the Instagram social media accounts of Makassar Mayor Ramdhan Danny Pomanto, Parepare of Mayor Taufan Pawe, Gowa of Regent Adnan Purichta Ichsan, and North Luwu of Regent Indah Putri Indriani for the period June – September 2023. Data were analysed using the NVivo 12 Plus application tool. The results showed that the management of feedback on the Instagram accounts of the four regional heads was not optimal because there was no SOP (Standard Operating Procedure) format given by each regional head to the account manager, although some feedback was answered via direct messege as well as with a pattern through the scope of related agencies to find solutions. The form of feedback used by followers on the regional heads' Instagram accounts consists of positive, negative, and neutral feedback.