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Safitri, Evis Diah
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Education Languange, Linguistic, Communication & Media Social Sciences

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Riset Dakwah Berbasis Media Teknologi Informasi Dan Komunikasi Safitri, Evis Diah
Mekomda: Media Komunikasi Dakwah Vol 1 No 2 (2023): Volume 1 Nomor 2 Agustus 2023
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/mekomda.v1i2.1411

Abstract

This paper is a type of qualitative paper with observation data collection techniques in the form of researcher observations, both through books, journals and online media. This study aims to understand how Information and Communication Technology (ICT) Media-Based Da'wah Research is a challenge and opportunity for a da'i. So that later the results of this study can be a solution to the development of da'wah itself. So that later the results of this study can be a solution to the development of da'wah itself. Along with technological developments, the media has also experienced extraordinary developments. Various social media have sprung up that try to attract the masses as users. This is where the author tries to weigh the extent of social media opportunities that can be filled with da'wah activities and what challenges face preachers in this increasingly sophisticated mass media era. The result is that da'wah through the media is easier to do because people have been integrated with the advancement of social media technology, but the world of da'wah has various challenges that are very risky to the continuity of the values of al-karimah morals which are the focus and core of the da'wah.
Media dan Gender Safitri, Evis Diah
Mekomda: Media Komunikasi Dakwah Vol 2 No 1 (2024): Volume 2 Nomor 1 Februari 2024
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/mekomda.v2i1.1415

Abstract

The presence of various private television stations in Indonesia has facilitated the dissemination of information to the public. Private stations with their economic logic place the audience and advertisers as their market, so that the program which is their marketing product is presented with the most attractive packaging according to the wishes of the market If observed, most of the products on the market have been advertised through television. There are even some advertising agencies that make television a powerful medium to compete against competitors in offering products. Even though placing advertisements on broadcasting stations is calculated to have the most expensive rates compared to other communication media rentals. Advertising as a mass communication system becomes a parameter or implementation of gender discourse that challenges the biases of gender inequalities. Advertising now tends to be a means of legitimizing ideological hegemony and preserving the dominance of patriarchal ideology. The tendency to use advertising as an example of a form of subordination of women is easily raised because the gender bias of advertising will affect the way we think about the role and functioning of gender in society.
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