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All Journal Jurnal Maisyatuna Income : Digital Business Journal
Nabillah, Nabillah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran E-commerce dalam Meningkatkan Ekonomi Kreatif Sarung Tangan GloviSto di Shopee Syahputra, Aldi; Nabillah, Nabillah; Luqyana, Syifa Febriani; Pramono, Pramono
Income : Digital Business Journal Vol. 3 No. 1 (2025)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v3i1.4770

Abstract

The advancement of e-commerce in Indonesia provides significant opportunities for MSMEs to enhance competitiveness and expand market reach, particularly in the creative economy sector. This study aims to explore the role of the Shopee platform in supporting the development of innovative products, such as GloviSto motorcycle gloves. The research employs a qualitative-descriptive method, collecting data through interviews with business owners, consumer surveys, and analysis of sales reports and Shopee features. The findings reveal that e-commerce facilitates market access and drives sales growth. Shopee features, such as Shopee Live, promotional discounts, and customer reviews, significantly influence product visibility and consumer trust. However, high competition and platform commission fees remain challenges for business operators. The study concludes that e-commerce serves as a strategic tool in developing the creative economy, not only by increasing MSME revenue but also by creating local employment opportunities. Recommendations for GloviSto include optimizing the use of Shopee features, expanding digital marketing strategies, and building collaborations with influencers to strengthen product competitiveness. Keywords: creative economy, e-commerce, motorcycle gloves
Peran E-commerce dalam Meningkatkan Ekonomi Kreatif Sarung Tangan GloviSto di Shopee Syahputra, Aldi; Nabillah, Nabillah; Luqyana, Syifa Febriani; Pramono, Pramono
Income : Digital Business Journal Vol. 3 No. 1 (2025)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v3i1.4770

Abstract

The advancement of e-commerce in Indonesia provides significant opportunities for MSMEs to enhance competitiveness and expand market reach, particularly in the creative economy sector. This study aims to explore the role of the Shopee platform in supporting the development of innovative products, such as GloviSto motorcycle gloves. The research employs a qualitative-descriptive method, collecting data through interviews with business owners, consumer surveys, and analysis of sales reports and Shopee features. The findings reveal that e-commerce facilitates market access and drives sales growth. Shopee features, such as Shopee Live, promotional discounts, and customer reviews, significantly influence product visibility and consumer trust. However, high competition and platform commission fees remain challenges for business operators. The study concludes that e-commerce serves as a strategic tool in developing the creative economy, not only by increasing MSME revenue but also by creating local employment opportunities. Recommendations for GloviSto include optimizing the use of Shopee features, expanding digital marketing strategies, and building collaborations with influencers to strengthen product competitiveness. Keywords: creative economy, e-commerce, motorcycle gloves
Optimalisasi Pendayagunaan Zakat, Infaq, dan Sedekah (ZIS) untuk Mengentaskan Kemiskinan melalui Program Bantuan Modal Usaha di BAZNAS Kota Denpasar Nabillah, Nabillah; Kurniawati, Kurniawati; Kusjuniati, Kusjuniati
Maisyatuna Vol. 3 No. 4 (2022): Oktober: Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v3i4.133

Abstract

Permasalahan kemiskinan ini menjadi salah satu hal utama yang masih menjadi sebuah tantangan bagi pemerintah untuk menanganinya dari dulu hingga saat ini masih terus menerus dilakukan dalam upaya mengentaskan kemiskinan. Islam memiliki peran yang besar tehadap pengentasan kemiskinan. Untuk menanggulangi kemiskinan Islam memberikan solusi melalui zakat, infaq, dan sedekah. Fokus penelitian ini: 1) Bagaimana proses pendayagunaan ZIS untuk mengentaskan kemiskinan dengan program bantuan modal usaha di Baznas Kota Denpasar?, 2) Bagaimana cara mengoptimalkan program bantuan modal usaha di Baznas Kota Denpasar untuk mengentaskan kemiskinan dengan pendayagunaan ZIS?.Tujuan penelitian ini untuk mengetahui: 1) untuk mengetahui proses pendayagunaan ZIS untuk mengentaskan kemiskinan dengan program bantuan modal usaha di Baznas Kota Denpasar, 2) untuk mengetahui cara mengoptimalkan program bantuan modal usaha di Baznas Kota Denpasar untuk mengentaskan kemiskinan dengan pendayagunaan ZIS. Penelitian ini menggunakan metode kualitatif, pendekatan dan jenis penelitian, penentuan informan, jenis, sumber dan teknik pengumpulan data yang digunakan yaitu: wawancara, observasi dan dokumentasi, serta keabsahan data, dan teknik analisis data. Hasil penelitian menunjukan bahwa: 1) Proses pendayagunaan zakat, infaq dan sedekah yaitu berupa pemberian modal usaha kepada mustahiq dan didukung dengan pemberian modal tambahan serta proses survey yang tepat pada sasaran, 2) cara mengoptimalkan program bantuan modal usaha yaitu dengan dengan pemanfaatan dana ZIS kemudian memberikan pelatihan dan pembinaan berupa edukasi kepada mustahiq dengan didukung oleh sumber daya manusia yang baik.
Co-Authors Kurniawati Kurniawati Kusjuniati, Kusjuniati Luqyana, Syifa Febriani Pramono Pramono Syahputra, Aldi