Muhammad Husni Thamrin
Universitas Sumatra Utara

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PUBLIC RELATIONS STRATEGY OF NORTH SUMATRA REGIONAL POLICE IN IMPROVING POSITIVE IMAGE Viorella Juliana Ambarita; Muhammad Husni Thamrin
Indonesian Journal of Social Sciences, Policy and Politics Vol. 3 No. 1 (2025): February 2025, Indonesian Journal of Social Sciences, Policy and Politics (IJSS
Publisher : Yayasan Wayan Marwan Pulungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69745/ijsspp.v3i1.129

Abstract

Public Relations in the police is a division or part that is responsible for building and maintaining good relations between the police and the community. This research discusses Public Relations Strategy North Sumatra Regional Police in Improving a Positive Image in the Community. This study uses a descriptive research method with a qualitative approach. Data collection was carried out by interview techniques, observation, documentation, and literature study. The data that has been obtained is analyzed using the theory of Public Relations Strategy by Harwood Childs (2008) which consists of four indicators, namely strategy of publicity, strategy of persuasion, strategy of argumentation, and strategy of image. The results of this study show that Public Relations Strategy The North Sumatra Regional Police in Improving a Positive Image in the Community has fulfilled the theory of Harwood Childs (2008), including: First, publish positive news using online media and media social. Second, carry out an inviting strategy by interacting directly with the community to carry out socialization activities, education, and making a podcast. Third, clarifying or providing a statement of rebuttal in response to a phenomenon or incident that can cause unrest in the community, the steps taken are in the form of Quick Response, Social Media Patrol (Social Media), and inviting journalists/press to clarify the news. Fourth, carrying out actions or activities that can increase public trust based on human interest activities, and conducting morning roll call reports.
ANALYSIS OF THE QUALITY OF ADMINISTRATIVE SERVICES IN SUPPORTING E-KTP POPULATION AT THE DEPARTEMENT OF POPULATION AND CIVIL REGISTRATION IN TEBING TINGGI: English Auliana Yuharini Purba; Muhammad Husni Thamrin
Indonesian Journal of Social Sciences, Policy and Politics Vol. 3 No. 2 (2025): June 2025, Indonesian Journal of Social Sciences, Policy and Politics (IJSSPP)
Publisher : Yayasan Wayan Marwan Pulungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69745/ijsspp.v3i2.149

Abstract

The phenomenon of identity card digitization is carried out to replace old paper-based identity cards (KTP) nto more modern ones that can be accessed electronically. Along with the implementation of e-KTP, the government is required to provide good administrative services to ensure that the process of registration, renewal, and data verification can run efficiently and safely, and minimize errors in data management. The quality of administrative services is very important in supporting population management, especially in the implementation of e-KTP. Public service is defined as the government provides fair, efficient, and transparent services to meet the needs of the community. Quality services will increase public satisfaction. The Population and Civil Registration Office (Disdukcapil) of Tebing Tinggi City is an office that has the task of exercising authority in the field of population administration management located in Tebing Tingg City. This research was conducted at the Population and Civil Registration Office (Disdukcapil) of Tebing Tinggi City. which aims to describe the quality of e-KTP administration services in Tebing Tinggi City. The results showed that the physical appearance dimension of office facilities and infrastructure was quite good. However, employee reliability still needs improvement because there is a gap between community expectations and reality in the field, which results in community dissatisfaction. The responsiveness of officers in responding to requests is quite good, in accordance with their duties and responsibilities. The guarantee of time and cost clarity is also good. The empathetic attitude of employees in serving the community was also rated positively.