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MARKETING KOMUNIKASI DALAM MEMPERTAHANKAN CITRA POLITIK: STUDI BALIHO KEPAK SAYAP KEBHINNEKAAN PUAN MAHARANI Misroji
El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi Vol. 15 No. 6, Juli (2021): El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : STAI DI AL-HIKMAH

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Penelitian ini membahas tentang munculnya baliho-baliho di ruang publik seantero Tanah Air dengan pesan kalimat “Kepak Sayak Kebhinekaan” berlatar gambar Puan Maharani sebagai Ketua DPR RI. Penelitian ini bersifat studi kasus dengan menggunakan pendekatan analisis kualitatif deskriptif. Hasil menunjukkan bahwa marketing komunikasi politik yang lakukan Fraksi PDIP tersebut belum sesuai harapan, yaitu meningkatkan elektabilitas Puan Maharani untuk berkompetisi dalam Pilpres mendatang, sebagaimana ditunjukkan dalam berbagai survei elektabilitas tokoh kandidat Capres-Cawapres. Beberapa sebab yang mempengaruhinya antara lain upaya marketing komunikasi politik tersebut tanpa dibarengi dengan mengenalkan Puan Maharani dalam ajang diskusi publik atau dialog bersama tokoh-tokoh nasional. Oleh karena itu, marketing komunikasi politik melalui media luar ruang tanpa dibarengi dengan sosialisasi ke masyarakat di lapangan, akan mendapatkan hasil yang tidak sesuai dengan yang diharapkan, meski tidak secara langsung dianggap gagal.

PKM Edutechno Aplikasi Investasi yang Terdaftar OJK pada Santri di Pondok Pesantren Lubbul Labib Kecamatan Maron Kabupaten Probolinggo Alvan Fathony; Sofi Prayoga; Mohammad Fahmi Rahman; Misroji; Misbahul Hasan; Rizky Abdul Haq; Abdul Wahid; Moh. Rizal
Khidmatuna: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2022): Khidmatuna: Jurnal Pengabdian kepada Masyarakat
Publisher : Institut Agama Islam Sunan Kalijogo Malang

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Kesadaran masyarakat di Indonesia dalam berinvestasi di pasar modal masih terbilang kecil apabila dibandingkan dengan negara tetangga seperti Malaysia dan Singapura, bahkan sangat jauh apabila dibandingkan dengan negara maju seperti Amerika Serikat. Hal ini terlihat dari tingkat keterlibatan masyarakat yang berinvestasi di Pasar Modal Indonesia masih sangat rendah. Tujuan dari pengabdian ini untuk mengetahui bagaimana memilih aplikasi investasi yang baik dan ciri-ciri investasi bodong pada santri di Pondok Pesantren Lubbul Labib. Metode pengabdian dilakukan melalui dua tahap yaitu tahap persiapan dan tahap pelaksanaan. Kegiatan ini dihadiri oleh santri putra putri tingkat SMP, dan dilaksanakan di serambi masjid dan di mushollah. Hasil dari kegiatan ini bahwa santri putra maupun putri sangat antusias dalam materi yang sudah disampaikan.

FRAMING BERITA MEDIA ONLINE TERHADAP FENOMENA SHOLAT IDUL FITRI TAHUN 1444 H DI PONDOK PESANTREN AL-ZAYTUN Misroji; Hafizhah, Nada Shofiyyah
El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi Vol. 19 No. 10, Juli (2023): El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : STAI DI AL-HIKMAH

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This research aims to find out the correct way to perform the Eid al-Fitr prayer according to what Allah taught the Prophet and how Panji Gumilang responded, who acted as the initiator of the Eid al-Fitr prayer which changed the rules in Islam and to find out the differences in framing between the online media Kompas.com and Republika.co.id regarding news about Eid al-Fitr 1444 H prayers at the Al-Zaytun Islamic boarding school. This research uses a descriptive qualitative approach, namely a type of research that aims to provide a systematic and careful description of the actual facts and characteristics of a certain population. Using Robert N Entman's framing analysis tool to analyze research objects. This research data collection uses 2 techniques, namely, observation and documentation. By observing and copying all the news related to the Eid al-Fitr prayer case at the Al-Zaytun Islamic Boarding School, which was published on Kompas.com in June 2023 and on Republika.co.id in April 2023. The results of this research show differences in reporting regarding Eid al-Fitr 1444 H prayers at the Al-Zaytun Islamic Boarding School on the online media. Kompas.com frames the news by focusing on general sources, while Republika.co.id chooses sources who are Islamic-minded. Another difference relates to the packaging of Kompas.com titles which tend to use standard language such as "Criminal and Administrative Sanctions Await Al-Zaytun Islamic Boarding School" and also "Various MUI Findings Ahead of Issuing Fatwa Related to Al-Zaytun". Meanwhile, Republika.co.id tends to use non-standard language and invites controversy, such as "Eid al-Fitr prayer commotion at Al-Zaytun Islamic Boarding School, this is what MUI Indramayu said" and also "Regarding Al-Zaytun, Ministry of Religion: I'll look for information first."

HUBUNGAN INTENSITAS PENGGUNAAN MEDIA SOSIAL INSTAGRAM TERHADAP AKHLAK MAHASISWA Misroji; Syarifah, Rahma
El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi Vol. 20 No. 11, Januari (2024): El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : STAI DI AL-HIKMAH

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Accessing social media makes it easier for users to get information quickly, for example: Instagram, lots of information about positive and negative things on Instagram social media. The intensity of using social media is a picture of how long and how often a person uses social media so that characters are formed in communicating and interacting. Morals are an aspect that is very concerned about both in the world of education and social life, as STIDDI Al-Hikmah Jakarta students should use social media Instagram and other social media properly and correctly.The purpose of this study was to find out how big the relationship between the intensity of Instagram social media usage and the morals of STIDDI AL-Hikmah Jakarta students. This study used a quantitative research type. version 22 and Microsoft excel. Dadal analysis in this study used the normality test, simple linear regression test, correlation coefficient test, and coefficient of determination test. The results of this study indicate that ho is accepted, which means that there is no influence in the relationship between the intensity of the use of Instagram social media on the morals of STIDDI Al-Hikmah Jakarta students. It can also be seen in the Keofessen test of determination, where the R-square is 0.941 ± 0.05, which means that Ho is accepted and Ha is rejected, which states that there is no effect of the relationship between the two. The product moment correlation value shows -0.008 which means it is negative and has a strong level of relationship. which is very weak, because it gets a value of 0.00-0.199.

ANALISIS TERHADAP TEKS-TEKS SURAT RASULULLAH SAW TINJAUAN KOMUNIKASI DAKWAH Misroji
El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi Vol. 32 No. 2 (2021): El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : STAI DI AL-HIKMAH

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Penelitian ini bertujuan untuk menganalisis terhadap teks-teks surat Rasulullah SAW dalam tinjauan komunikasi dakwah. Manfat kajian ini adalah untuk mendapatkan teori baru mengenai bangunan komunikasi dakwah dalam teks-teks surat Rasulullah SAW. Jenis penelitian ini kualitatif dengan menggunakan pendekatan historis, yang berdasarkan hasil penelaahan informasi mengenai masa lampau dan dilaksanakan secara sistematis. Sedangkan metode penelitian yang digunakan adalah deskriptif. Hasil penelitian ini menunjukkan bahwa terdapat beberapa latar belakang pengiriman surat sebagai media komunikasi dakwah. Pertama, pasca Perjanjian Perdamaian Hudaibiyah, dimana Rasulullah saw. berhasil mengokohkan kekuatan barisan pengikut Islam di Madinah. Kedua, Rasulullah saw. ingin menunjukkan bahwa beliau adalah seorang Nabi dan Rasul penerus Nabi Isa a.s. Ketiga, mengajak para penguasa di berbagai negeri untuk mengikuti jalan Islam.

IMPLEMENTASI DAKWAH MAHASISWI AL-HIKMAH DI MASYARAKAT Misroji; Amelia, Gita
El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi Vol. 16 No. 07, Januari (2022): El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : STAI DI AL-HIKMAH

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This study aims to analyze the implementation of da'wah carried out by STIDDI Al-hikmah Jakarta students. The research method used is qualitative. This research includes research with a field approach. The method of data collection was done by descriptive questionnaire, documentation, and literature. The data analysis method used is descriptive qualitative Miles and Hubberman. The research finding is that the implementation of da'wah by STID DI Al-Hikmah students is carried out in the form of da'wah bil verbal/speech, da'wah bil qalam/written and da'wah bil things/deeds. Bi-oral da'wah activities carried out by STID DI Al-Hikmah students are teaching religious knowledge, reminding and giving advice, discussion/sharing, halaqoh coaching, being a speaker, mentoring spiritualists, filling out studies/recitations, also by utilizing social media by becoming a broadcaster/da'wah. through the online application, Podcasts.

FRAMING BERITA AKSI BELA ISLAM JILID II DI REPUBLIKA.CO.ID DAN TEMPO.CO Misroji; Hasibuan, Gustita Akhirani
El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi Vol. 17 No. 08, Juli (2022): El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : STAI DI AL-HIKMAH

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The goal of this study is to determine the type of news framing on Republika.co.id and Tempo.co.id regarding the Action of Defending Islam, Volume II. Data collection was carried out by collecting texts related to the Action of Defending Islam Volume II on Republika.co.id and Tempo.co within the time range of November 1, 2016 to November 31, 2016, which were then analyzed using Zongdang Pan and Gerald M. Kosicki's framing theory. The conclusion of the study is that differences in framing exist in the selection of the lead, headline, news sources, sentences, word choices, and image selection that reinforce the form of news framing. Tempo.co tends to blow up the commotion that occurred between the action's masses and the authorities, while Republika tends to see the positive side of the action and does not blow up the commotion that occurred too much

STRATEGI KOMUNIKASI PEMASARAN HIJAB DAN MAKANAN DAPOER KUDIL MELALUI MEDIA SOSIAL Misroji; Nurjanah
El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi Vol. 18 No. 09, Januari (2023): El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : STAI DI AL-HIKMAH

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The This research is motivated by the fact that Dapoer Kudil uses social media to promote its products and has been proven to increase sales turnover of its products every year. Meanwhile, theoretically, the marketing communication strategy is an effort to introduce products to consumers which is very important because it relates to the success that will be obtained by sellers both through online and offline marketing. Therefore, this research formulates the problem and objectives, the communication process carried out by Dapoer Kudil in marketing its products through social media. This study uses a descriptive type of research with a qualitative approach, namely analyzing the marketing communication strategy carried out by Dapoer Kudil social media. Researchers get the data from the results of interviews, observations and documentation. The results of this study conclude that, the communication process carried out by the Dapoer Kudil social media account is a directed communication strategy, and includes a communication component. The influence of the use of social media on the marketing of Dapoer Kudil products is proven by the increase in sales turnover every year.

ANALISIS FRAMING PEMBERITAAN FOX DAN AL JAZEERA PADA PERISTIWA TEWASNYA ENAM SANDERA ISRAEL DI GAZA PALESTINA Nursanita; Misroji; Derysmono
El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi Vol. 21 No. 12, Juli (2024): El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : STAI DI AL-HIKMAH

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This study aims to analyze the framing of news coverage by FOX and Al Jazeera regarding the deaths of six Israeli hostages in Gaza, Palestine. The conflict between Israel and Palestine erupted on October 7, 2023, with Hamas naming their operation Tofan Al Aqsha. Al Aqsha refers to the third holiest mosque in Islam, located in Palestine, following Masjid al-Haram in Mecca and Al-Masjid an-Nabawi in Medina, Saudi Arabia. Israel seized Palestinian territories through the Nakba massacre and violated UN Resolution No. 181 of 1947. Israel's prolonged oppression of Palestinians triggered resistance led by the Hamas movement. This research employs a qualitative descriptive method with Zongdang Pan and Gerald M. Kosicky's framing analysis, encompassing syntactic, script, thematic, and rhetorical elements. The findings indicate that FOX emphasizes Hamas's brutality, portraying them as terrorists and framing Israel as a party fighting for justice. Conversely, Al Jazeera highlights the suffering of Palestinians caused by Israeli policies, presenting a broader and more contextual perspective. Both media outlets frame the conflict based on their respective viewpoints and interests.

PEMBERITAAN DAKWAH USTADZ HANAN ATTAKI SEBELUM DAN SETELAH BERGABUNG DENGAN NAHDLATUL ULAMA (NU) ANALISIS FRAMING MEDIA ONLINE DETIK.COM Misroji; Shalahudin, Nur Rahman
El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi Vol. 23 No. 14 Juli (2025): El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : STAI DI AL-HIKMAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71287/elhikmah.v23i14 Juli.573

This study analyzes the framing of Detik.com’s news coverage on Ustadz Hanan Attaki’s preaching before and after joining Nahdlatul Ulama (NU). Using Robert N. Entman’s framing analysis method, this research highlights changes in news construction related to Ustadz Hanan Attaki’s preaching in East Java. This qualitative study employs content analysis techniques, examining the themes of the news, interviews with sources, and reported events. Data were collected from Detik.com news articles during two periods: before and after Hanan Attaki joined NU. The framing analysis includes four elements: define problems, diagnose causes, make moral judgments, and treatment recommendation.The findings show that before joining NU, Detik.com’s news coverage tended to be neutral, with some sympathy towards Hanan Attaki, receiving negative responses from some Nahdlatul Ulama figures. After joining NU, the framing of the news changed, showing increased support and acceptance from NU figures and the community.

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