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All Journal El-Hikmah Jurnal Ilmu Dakwah dan Komunikasi
Misroji
STID Dirosat Islamiyah Al-Hikmah Jakarta
Religion Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI KOMUNIKASI PEMASARAN HIJAB DAN MAKANAN DAPOER KUDIL MELALUI MEDIA SOSIAL Misroji; Nurjanah
El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi Vol. 18 No. 09, Januari (2023): El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : STAI DI AL-HIKMAH

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The This research is motivated by the fact that Dapoer Kudil uses social media to promote its products and has been proven to increase sales turnover of its products every year. Meanwhile, theoretically, the marketing communication strategy is an effort to introduce products to consumers which is very important because it relates to the success that will be obtained by sellers both through online and offline marketing. Therefore, this research formulates the problem and objectives, the communication process carried out by Dapoer Kudil in marketing its products through social media. This study uses a descriptive type of research with a qualitative approach, namely analyzing the marketing communication strategy carried out by Dapoer Kudil social media. Researchers get the data from the results of interviews, observations and documentation. The results of this study conclude that, the communication process carried out by the Dapoer Kudil social media account is a directed communication strategy, and includes a communication component. The influence of the use of social media on the marketing of Dapoer Kudil products is proven by the increase in sales turnover every year.
FRAMING BERITA MEDIA ONLINE TERHADAP FENOMENA SHOLAT IDUL FITRI TAHUN 1444 H DI PONDOK PESANTREN AL-ZAYTUN Misroji; Nada Shofiyyah Hafizhah
El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi Vol. 19 No. 10, Juli (2023): El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : STAI DI AL-HIKMAH

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This research aims to find out the correct way to perform the Eid al-Fitr prayer according to what Allah taught the Prophet and how Panji Gumilang responded, who acted as the initiator of the Eid al-Fitr prayer which changed the rules in Islam and to find out the differences in framing between the online media Kompas.com and Republika.co.id regarding news about Eid al-Fitr 1444 H prayers at the Al-Zaytun Islamic boarding school. This research uses a descriptive qualitative approach, namely a type of research that aims to provide a systematic and careful description of the actual facts and characteristics of a certain population. Using Robert N Entman's framing analysis tool to analyze research objects. This research data collection uses 2 techniques, namely, observation and documentation. By observing and copying all the news related to the Eid al-Fitr prayer case at the Al-Zaytun Islamic Boarding School, which was published on Kompas.com in June 2023 and on Republika.co.id in April 2023. The results of this research show differences in reporting regarding Eid al-Fitr 1444 H prayers at the Al-Zaytun Islamic Boarding School on the online media. Kompas.com frames the news by focusing on general sources, while Republika.co.id chooses sources who are Islamic-minded. Another difference relates to the packaging of Kompas.com titles which tend to use standard language such as "Criminal and Administrative Sanctions Await Al-Zaytun Islamic Boarding School" and also "Various MUI Findings Ahead of Issuing Fatwa Related to Al-Zaytun". Meanwhile, Republika.co.id tends to use non-standard language and invites controversy, such as "Eid al-Fitr prayer commotion at Al-Zaytun Islamic Boarding School, this is what MUI Indramayu said" and also "Regarding Al-Zaytun, Ministry of Religion: I'll look for information first."
HUBUNGAN INTENSITAS PENGGUNAAN MEDIA SOSIAL INSTAGRAM TERHADAP AKHLAK MAHASISWA Misroji; Rahma Syarifah
El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi Vol. 20 No. 11, Januari (2024): El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : STAI DI AL-HIKMAH

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Abstract

Accessing social media makes it easier for users to get information quickly, for example: Instagram, lots of information about positive and negative things on Instagram social media. The intensity of using social media is a picture of how long and how often a person uses social media so that characters are formed in communicating and interacting. Morals are an aspect that is very concerned about both in the world of education and social life, as STIDDI Al-Hikmah Jakarta students should use social media Instagram and other social media properly and correctly.The purpose of this study was to find out how big the relationship between the intensity of Instagram social media usage and the morals of STIDDI AL-Hikmah Jakarta students. This study used a quantitative research type. version 22 and Microsoft excel. Dadal analysis in this study used the normality test, simple linear regression test, correlation coefficient test, and coefficient of determination test. The results of this study indicate that ho is accepted, which means that there is no influence in the relationship between the intensity of the use of Instagram social media on the morals of STIDDI Al-Hikmah Jakarta students. It can also be seen in the Keofessen test of determination, where the R-square is 0.941 ± 0.05, which means that Ho is accepted and Ha is rejected, which states that there is no effect of the relationship between the two. The product moment correlation value shows -0.008 which means it is negative and has a strong level of relationship. which is very weak, because it gets a value of 0.00-0.199.
Co-Authors Auliah, Syarifah Rahmah Nada Shofiyyah Hafizhah Nurjanah