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Jauharotina Alfadhilah
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Rekonstruksi pelayanan prima dalam Biro Haji dan Umrah: Studi Research Library terhadap Strategi Pelayanan Jamaah pada BIM Tour and Travel Muammar Kadhafi; Jauharotina Alfadhilah
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 5 (2026): Jurnal Riset Multidisiplin Edukasi (Mei 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i5.1956

Abstract

The increasingly competitive development of Hajj and Umrah travel agencies in Indonesia has encouraged every religious travel agency to improve service quality to build pilgrim trust and satisfaction. This study aims to analyze the reconstruction of excellent service at BIM Tour and Travel through pilgrim service strategies. The study uses a qualitative approach with library research methods through the review of literature, journals, and documents related to Hajj and Umrah services. The research analysis uses the SERVQUAL theory which includes tangibles, reliability, responsiveness, assurance, and empathy. The results show that the reconstruction of excellent service can be achieved through increasing service transparency, strengthening human resource quality, humanistic communication, as well as spiritual services and worship assistance according to the needs of pilgrims. BIM Tour and Travel's service strategy is realized through manasik guidance, worship assistance, consultation services, and personal services oriented towards pilgrim satisfaction. This strategy has an impact on increasing trust, satisfaction, and the competitiveness of Hajj and Umrah travel agencies.
Eksplorasi Ragam Strategi Pemasaran pada Biro Haji dan Umrah: dalam Meningkatkan Daya Saing Layanan pada biro haji dan umrah pada PT lintas persada Fitria Agustin Widyastuti; Jauharotina Alfadhilah
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 5 (2026): Jurnal Riset Multidisiplin Edukasi (Mei 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i5.1957

Abstract

This study aims to analyze the marketing strategies implemented by PT Prayogi Lintas Persada Tours and Travel to enhance the competitiveness of its Hajj and Umrah services amidst increasingly fierce competition among pilgrimage travel agencies. Companies are required to develop innovative marketing strategies that are oriented toward pilgrims' needs in order to maintain their existence and maintain public trust. This study uses a qualitative descriptive approach with a literature review method through a review of various relevant sources. The results show that PT Prayogi Lintas Persada Tours and Travel implements various marketing strategies, such as service marketing, utilizing social media for digital marketing, educational seminars, home sharing activities, direct sales, holding annual events, and offering affordable Umrah programs with special prices. These strategies focus not only on product promotion but also on building pilgrim trust, improving service quality, and fostering long-term relationships with customers. Furthermore, improving the quality of human resources and pilgrim experience are crucial factors in strengthening pilgrim loyalty and enhancing the company's image. This study concludes that the combination of digital marketing, relationship-based services, and improving service quality can sustainably strengthen the competitiveness of pilgrim travel agencies. Therefore, companies need to continue to develop creative marketing strategies that focus on the needs of pilgrims to remain competitive in the Hajj and Umrah travel services sector.
Co-Authors Fitria Agustin Widyastuti Muammar Kadhafi