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All Journal Jurnal Inovasi Pendidikan dan Teknologi Informasi (JIPTI) Jurnal Valtech
Emmalia Adriantantri
Institut Teknologi Nasional Malang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Other

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ANALISIS SISTEM PENDUKUNG KEPUTUSAN PENERIMAAN KARYAWAN MENGGUNAKAN METODE AHP (ANALYTICAL HIERARCHY PROCESS) PADA CV. JAYA PERKASA TEKNIK Muhammad Dimas Wicaksono; Emmalia Adriantantri; Sumanto Sumanto
Jurnal Valtech Vol 3 No 2 (2020): Jurnal Valtech
Publisher : Teknik Industri - ITN Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/valtech.v3i2.2769

Abstract

CV. Jaya Perkasa Teknik merupakan perusahaan yang melayani kebutuhan spare part industri memiliki masalah kesulitan menyeleksi karyawan yang ahli di bidang marketing. Tujuan peneltitian ini adalah mendapatkan satu karyawan yang ahli di bidang marketing, berdasarkan kriteria yang dimiliki perusahaan. Metode yang digunakan adalah Analytcical Hierarchy Process. Dari penelitian diperoleh kriteria yang digunakan dalam menentukan penerimaan karyawan yaitu pendidikan terakhir, psikotes, tes tulis, kemampuan digital marketing dan pengalaman kerja. Berdasarkan hasil pembobotan pada beberapa kriteria terpilih satu karyawan dengan bobot tertinggi yaitu Yeni yang menempati urutan teratas dengan bobot sebesar 0.384.
VALIDITY OF SOCIAL MEDIA VIDEO CONTENT AS A PROMOTIONAL MEDIA FOR SURABAYA'S CULINARY TOURISM CENTER (CASE STUDY: SUKOMANUNGGAL CULINARY TOURISM CENTER) Muhammad Fajar Fazriyana; Emmalia Adriantantri; Reiny Ditta Myrtanti; Agung Panji Sasmito
Jurnal Inovasi Pendidikan dan Teknologi Informasi (JIPTI) Vol. 6 No. 2 (2025): Jurnal Inovasi Pendidikan dan Teknologi Informasi (JIPTI)
Publisher : Information Technology Education Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jipti.v6i2.3607

Abstract

Culinary tourism in Surabaya offers significant potential to support the regional economy, yet digital promotion remains underutilized. One example is the Sukomanunggal Culinary Tourism Center (SWK), which offers a variety of local specialties, yet its social media promotion remains minimal. This is despite current trends showing users preferring short, informative and engaging video content. This study aims to analyze social media video content as a promotional medium for the Sukomanunggal Culinary Tourism Center, focusing on the design, expert validation, and testing stages with the target audience. The method used was Research and Development (R&D) with the 4D model (Define, Design, Development, Disseminate). Instruments included observation, questionnaires, and an expert validation rubric. The results showed that a 60-second promotional video with a cinematic and storytelling approach effectively attracted audience attention, conveyed the uniqueness of local cuisine, and increased visitor interest. Expert validation stated that the video met technical, aesthetic, and promotional message effectiveness standards, while the audience response test yielded a feasibility score above 86%. The conclusion of this study proves that social media-based promotional video design is effective in increasing the visibility and attractiveness of SWK.
Co-Authors Agung Panji Sasmito Muhammad Dimas Wicaksono Muhammad Fajar Fazriyana Reiny Ditta Myrtanti Sumanto