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All Journal At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Islamic Banking & Economic Law Studies
Maksum Maksum
Universitas Annuqayah
Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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The Influence of Islamic Brand Image, Product Innovation, and Online Shopping Experience on Consumer Loyalty: The Intervening Role of Customer Satisfaction Alviyatuz Zahiroh; Maksum Maksum
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 12, No 1 (2026): JUNI 2026
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v12i1.19563

Abstract

The development of the halal cosmetics industry is rapidly growing, especially among students as active consumers of Wardah products. The proposed study will examine how the Islamic brand image, product innovation, and online shopping experience affect consumer loyalty using customer satisfaction as an intervening variable. This research uses a quantitative approach with a sample size of 96 respondents selected using a purposive sampling technique. The Structural Equation Modeling (SEM-PLS) method was used to analyze the data with the help of the Partial Least Squares algorithm. The findings of the research indicate that product innovation is a major factor that influences customer satisfaction, but the Islamic brand image and online shopping experience are not major factors in influencing customer satisfaction. Additionally, customer satisfaction is an important factor in consumer loyalty and can mediate the effects of all independent variables on consumer loyalty.
THE USE OF RAHN CONTRACTS IN SHARIA PAWNSHOPS AS A CAPITAL STRATEGY FOR PAMEKASAN FARMERS Syifatullaili Syifatullaili; Maksum Maksum
Islamic Banking & Economic Law Studies (I-BEST) Vol. 5 No. 1 (2026): Islamic Banking & Economic Law Studies (I-BEST)
Publisher : STAI Asy-Syukriyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36769/ibest.v5i1.2095

Abstract

This study aims to analyze the implementation of the rahn contract in Sharia Pawnshops to improve the economy of farmers in Kadur District, Pamekasan Regency. This research uses a qualitative approach with a case study type, with the research subjects including Sharia Pawnshop employees and farmers using rahn-based financing. Data was collected through interview, observation, and documentation techniques, then analyzed using the Miles and Huberman model interactively. The results of the study show that the rahn contract is effective in providing quick and easy access to capital for farmers, supporting the smooth running of agricultural production activities, and contributing to increasing household economic stability. However, its implementation still faces obstacles in the form of low financial literacy, dependence on collateral assets, and limited access to services in rural areas.
Co-Authors Alviyatuz Zahiroh Syifatullaili Syifatullaili