Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen Inovasi Bisnis dan Strategi
Abdul Rahman Lubis
Univeristas Syiah Kuala
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Perceived Usefulness dan Perceived Ease Of Use terhadap Repurchase Intention pada Pengguna Aplikasi Traveloka Aldiyanda Ramadhana; Abdul Rahman Lubis
Manajemen Inovasi Bisnis dan Strategi Vol 1, No 2 (2023): Desember
Publisher : Syiah Kuala University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/manis.v1i2.35921

Abstract

This study aims to determine the effect of Perceived Usefulness and Perceived Ease of use on Repurchase Intention through Trust and User Satisfaction for Traveloka user in Banda Aceh City. Data were collected through a survey of 210 respondents as sample to represents the research population and used a questionnaire as the data collection instrument. The sample technique used is non-probability sampling with purposive sampling technique. Statistical product and service solutions (SPSS) are used as an analytical method to determine the effect of the variables involved. The results of the study show that Perceived Usefulness and Perceived Ease of use have a positive effect on User Satisfaction and Trust. Perceived usefulness and Perceived ease of use have a positive effect on Repurchase Intention. Trust and User Satisfaction has a positive influence on Repurchase Intention. Perceived Usefulness and Perceived Ease of use have a positive effect on Repurchase Intention when mediated by User Satisfaction and Trust.Keyword: Perceived Usefulness, Perceived Ease of Use, User Satisfaction, Trust, Repurchase Intention
Co-Authors Aldiyanda Ramadhana