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All Journal Sasambo: Jurnal Abdimas (Journal of Community Service)
M. Adzi Pratama Syahputra
Insititut Agama Islam Negeri Palangka Raya
Humanities Education Social Sciences

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Development and Promotion of the Agro -Tourism Park in Bangun Harja Village Through Social Media Nanik Lestariningsih; M. Adzi Pratama Syahputra; Tinus Tinus; Ely Raswati Rezeki; Rahmi Yanti; Ardiansyah Ardiansyah; Kharisma Kharisma; Siti Dila Nuratih; Syairazi Syairazi; Risky Amalia; Lisa Solihatun Sumantri
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 6 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v6i2.1698

Abstract

Bangun Harja Village in East Seruyan Hilir District, Seruyan Regency, Central Kalimantan Province, possesses significant natural potential for development into a tourism destination, particularly as an agrotourism park. Despite its substantial potential, the Bangun Harja Agrotourism Park has not attracted substantial attention from tourists due to inadequate infrastructure, limited human resources, lack of innovation and creativity among managers, and absence of promotion through social media. This community service program aims to increase the popularity and number of visits to the Bangun Harja Agrotourism Park by utilizing social media platforms as the main promotional tool. The program involves students from IAIN Palangka Raya, village officials, and community leaders, and employs the ABCD (Asset-Based Community Development) method to leverage the village’s assets effectively. The key activities include creating and promoting attractive spots within the park, enhancing infrastructure, and conducting social media marketing campaigns. The expected outcomes include increased social media followers, interactions, tourist visits, and local economic benefits. This initiative aims to create a sustainable and thriving agrotourism destination that benefits the local community both economically and socially
Co-Authors Ardiansyah Ardiansyah Ely Raswati Rezeki Kharisma Kharisma Lisa Solihatun Sumantri Nanik Lestariningsih Rahmi Yanti Risky Amalia Siti Dila Nuratih Syairazi Syairazi Tinus Tinus