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KELOMPOK AKTIVIS PARTAI POLITIK ISLAM SEBAGAI KOMUNIKATOR: Kajian kritis terhadap keberfungsian aktivis dalam kancah perpolitikan Indonesia Yusri Yusri
Jurnal Komunikasi dan Media Vol. 1 No. 2 (2024): Jurnal Komunikasi dan Media
Publisher : Lembaga Sepercenter

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Abstract

This article discusses Islamic political party activist groups as communicators. Because this discussion is related to Islamic political communication, political party activists are seen as communicators in Islamic communication. Because in Indonesia the majority of people are Muslims, as communicators of Islamic political parties, communicators should be oriented from an Islamic perspective. In reality, on the contrary, there are still Islamic political party communicators oriented towards other than Islamic communication. Therefore, this paper examines how prepared Islamic political party activists should be before communicating, while communicating and after communicating through the lens of Islamic communication. To answer all of this, this research uses a literature review with a qualitative approach. Researchers attempt to critically examine various literature related to the issue of political communicators and then describe it carefully. It can be described that Islamic political party activists as communicators still need to learn various things to perfect the competence of quality communicators in the eyes of their religion, state and party.
KAJIAN KRITIS EFEKTIVITAS PENERAPAN GETTING PORTAL COMMITMENT SEBAGAI TEKNIK KOMUNIKASI PERSUASIF Yusri Yusri
Jurnal Komunikasi dan Media Vol. 2 No. 2 (2025): Jurnal Komunikasi dan Media
Publisher : Lembaga Sepercenter

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Abstract

Persuasive communication is a form of communication that focuses on influencing the attitudes, beliefs, and behavior of others to align with the communicator's goals without any element of coercion. Getting portal commitment is a technique that is beginning to receive attention in modern communication studies. It is a communication strategy for generating and binding a small initial commitment (portal commitment) from the recipient, which can then be developed into a larger commitment. This article discusses the concept, theory, implementation, and effectiveness of the getting portal commitment technique in various communication contexts, such as interpersonal, organizational, business, social and political communication. Literature reviews and case studies indicate that this technique is effective because it utilizes the principle of psychological consistency, which encourages individuals to adjust their behavior according to their abilities in accordance with the initial commitment they have made. However, this technique also contains an ethical dimension that must be considered to prevent it from turning into manipulation. This article is expected to contribute to the development of persuasive communication studies and offer practical strategies for communication practitioners.