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Program Studi Agroteknologi, Universitas Darussalam Gontor, Ponorogo, Jawa Timur
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Pemberdayaan Usaha Mikro Kecil dan Menengah melalui Transfomasi Digital E-Commerce di Desa Ngloning Kabupaten Ponorogo Parwi; Fajar Satriyawan Wahyudi; Riyanmar Fayat Zabihullah
Aksi: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2025): April 2025
Publisher : Yayasan Tajuk Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71024/aksi.2025.v2i1.84

Abstract

MSME Kripik Corn chips in Ngloning Village, Ponorogo, is one of the local products that has great potential but still faces obstacles in marketing. that has great potential but still faces obstacles in digital marketing. digital marketing. This research aims to increase product sales through implementation of a more effective e-commerce strategy. The approach usedis training and mentoring related to online store creation, product packaging, and the use of digital platforms for marketing, packaging, and the use of digital platforms for marketing. The results showedan increase in sales of up to 30% as well as more independent business management skills. more independent business management skills.
Co-Authors Fajar Satriyawan Wahyudi Riyanmar Fayat Zabihullah