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All Journal International Conference on Digital Advanced Tourism, Management, and Technology
Taufik Mahzan  
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia, Semarang 
Decision Sciences, Operations Research & Management

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4P Marketing Strategy In Creative Economy In Kandri Village Nina Mistriani; Trenggono Trenggono; Haniek Listyorini; Ibtihal Zulfa Septi Ronaa Bintang Setyoning Nugrohoputri; Danang Aji Muhamad dewa; Lilis Suciati; Iklima Raissa Adristi Prasista; Taufik Mahzan  
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.21

Abstract

Creative economy products have the ability to market and strengthen quality and competitive products. Marketing of MSME products of chips and cassava centers in Semarang City is a leading center in tourist villages. Local community products that are worth selling. The purpose of this research is to produce a creative economic development model through product marketing that collaborates with various aspects. This type of research uses qualitative research methods with case study research design. Data collection techniques using observation, interview and documentation techniques. The results of the 4P marketing strategy research were successfully applied effectively in marketing in the tourism business as an educational tour and community economic improvement.
Co-Authors Danang Aji Muhamad dewa Haniek Listyorini Ibtihal Zulfa Septi Ronaa Bintang Setyoning Nugrohoputri Iklima Raissa Adristi Prasista Lilis Suciati Nina Mistriani Trenggono Trenggono