Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Ekonomi Bisnis dan Manajemen Green Economics: International Journal of Islamic and Economic Education
Dewi Shanti Nugrahani
Sekolah Tinggi Ilmu Ekonomi Rajawali Purworejo
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analisis Kepuasan Konsumen Ditinjau dari Fitur Marketplace dan Pengalaman Belanja pada Pengguna Shopee di Kabupaten Purworejo Riski Nur Wulandari; Dewi Shanti Nugrahani; Hesti Respatiningsih
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1990

Abstract

This study aims to examine the influence of service features and shopping experiences on Shopee customers' satisfaction, particularly among users in Purworejo Regency. This study employed a quantitative approach using a survey method. Data were collected by distributing questionnaires to 97 respondents selected through a purposive sampling technique. The collected data were analyzed using multiple linear regression, t-test, and F-test with IBM SPSS version 26. The results indicated that both service features and shopping experiences have a positive and significant influence on customer satisfaction, both partially and simultaneously. These findings suggest that well-designed marketplace features, such as ease of navigation, secure payment systems, and efficient transaction processes, combined with positive shopping experiences, play an important role in enhancing customer satisfaction. A satisfying shopping experience encourages customers to develop positive perceptions of the platform and increases the likelihood of repeated use and customer loyalty. Therefore, Shopee should continue to improve the quality of its digital services while maintaining a seamless and enjoyable shopping environment. This research contributes to the literature on E-commerce consumer behavior and can serve as evaluation material for the Shopee marketplace in developing strategies to improve customer satisfaction and maintain competitiveness in the digital marketplace.
Analisis Kepuasan Konsumen Ditinjau dari Fitur Marketplace dan Pengalaman Belanja pada Pengguna Shopee di Kabupaten Purworejo Riski Nur Wulandari; Dewi Shanti Nugrahani; Hesti Respatiningsih
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1990

Abstract

This study aims to examine the influence of service features and shopping experiences on Shopee customers' satisfaction, particularly among users in Purworejo Regency. This study employed a quantitative approach using a survey method. Data were collected by distributing questionnaires to 97 respondents selected through a purposive sampling technique. The collected data were analyzed using multiple linear regression, t-test, and F-test with IBM SPSS version 26. The results indicated that both service features and shopping experiences have a positive and significant influence on customer satisfaction, both partially and simultaneously. These findings suggest that well-designed marketplace features, such as ease of navigation, secure payment systems, and efficient transaction processes, combined with positive shopping experiences, play an important role in enhancing customer satisfaction. A satisfying shopping experience encourages customers to develop positive perceptions of the platform and increases the likelihood of repeated use and customer loyalty. Therefore, Shopee should continue to improve the quality of its digital services while maintaining a seamless and enjoyable shopping environment. This research contributes to the literature on E-commerce consumer behavior and can serve as evaluation material for the Shopee marketplace in developing strategies to improve customer satisfaction and maintain competitiveness in the digital marketplace.
Building Purchase Decisions For Fashion Products in E-Commerce: The Role Of Social Media Endorsers, Viral Marketing, And Perceived Quality Lilis Purwitasari; Hesti Respatiningsih; Dewi Shanti Nugrahani
Green Economics: International Journal of Islamic and Economic Education Vol. 2 No. 1 (2025): January: Green Economics: International Journal of Islamic and Economic Educati
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/greeneconomics.v2i1.162

Abstract

The purpose of this study was to see how social media endorsements, viral advertising, and perceived quality can build Shopee consumers' decisions in Purworejo Regency to buy fashion products in e-commerce. We conducted data analysis using regression, t-test, and F-test on a sample of 107 respondents. The results showed that social media endorser and viral marketing variables had a positive and significant effect on purchase decisions, while perceived quality did not show a significant positive impact. These findings highlight the importance of marketing strategies that incorporate social media endorsers and viral marketing in influencing consumer purchase decisions. This research provides valuable insights for marketers in designing effective campaigns for fashion products on e-commerce platforms.
Co-Authors Hesti Respatiningsih Lilis Purwitasari Riski Nur Wulandari