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All Journal Jurnal Pengabdian kepada Masyarakat
Dwita Laksmita
Universitas Merdeka Pasuruan
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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EDUKASI PROTOKOL KESEHATAN DAN STRATEGI PEMASARAN ONLINE UMKM MASYARAKAT DI WILAYAH KELURUHAN MAYANGAN KOTA PASURUAN DIERA PANDEMI COVID19 Yufenti Oktafiah; Sri Hastari; Dwita Laksmita
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1: Juni 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i1.2265

Abstract

The COVID-19 pandemic has had a wide impact on various fields, including small and medium-sized businesses. The solution to the existing problems is through educational activities about health protocols for adapting new habits in business premises in the era of the Covid-19 pandemic, socialization about processing management and product marketing strategies and product packaging, and online marketing training through social media. The results of the service activities carried out showed an increase in partner knowledge about health protocols in the place of business by 100%, processing management and marketing strategies by 80%, and an increase in partner knowledge and skills in online marketing by 70%.
Co-Authors Sri Hastari Yufenti Oktafiah