Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal ETNOREFLIKA: Jurnal Sosial dan Budaya
Rina Hermawati
Program Studi Antropologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Padjadjaran
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Faktor-Faktor yang Memengaruhi Minat Masyarakat Kota Jakarta terhadap Pinjaman Online Ceria BRI Sarah Maulidina; Rina Hermawati
ETNOREFLIKA: Jurnal Sosial dan Budaya Vol 13 No 2 (2024): Volume 13 Issue 2, June 2024
Publisher : Laboratory of Anthropology Department of Cultural Science Faculty of Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/etnoreflika.v13i2.2467

Abstract

Technological progress is developing rapidly in various sectors, one of which is the financial sector, commonly known as financial technology (fintech). We expect financial technology, an innovation from the financial industry, to solve various financial service problems. One form of financial transaction in financial technology services is online peer-to-peer lending or online loans. Users of online loan services increase every year because of the speed and convenience offered compared to conventional online loans, including those explicitly provided for BRI customers, namely Ceria. This research aims to identify the factors, particularly cultural and social ones, that motivate individuals to use Ceria BRI online loans. The study employs a qualitative approach, gathering data through interviews, observation, and literature review. The results of this study explain that people use online loans for urgent needs and lifestyle fulfillment. Social and cultural factors also significantly influence the use of online loans among Jakarta's residents.
Co-Authors Sarah Maulidina