Article Per Year (5 Year)
p-Index From 2021 - 2026
2.619
P-Index
This Author published in this journals
All Journal Buletin Al-Turas LiNGUA: Jurnal Ilmu Bahasa dan Sastra SALAM: Jurnal Sosial dan Budaya Syar-i English and Literature Journal Insaniyat: Journal of Islam and Humanities Lontar : Jurnal Ilmu Komunikasi Muslim English Literature
Syahriyani, Alfi
UIN Syarif Hidayatullah Jakarta, Indonesia
Religion Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search
Journal : Muslim English Literature

 1 
Evaluating the Translation of Islamic Terminologies in Islam: The Faith of Love and Happiness Yulya Era Pratiwi; Alfi Syahriyani
Muslim English Literature Vol 1, No 2 (2022): Muslim English Literature
Publisher : UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/mel.v1i2.27443

Abstract

This research aims to identify the translation procedure and translation quality of the book Islam: Risalah Cinta dan Kebahagiaan, written by Haidar Bagir and its English translation version Islam: The Faith of Love and Happiness, translated by Sayed Hyder. It employed qualitative descriptive method to describe the data. The collected data was categorized based on the terms associated with ibadah (worshiping) and muamalah (dealing). It was obtained by carefully reading the books both in the source and the target language, and analyzed using Newmark's translation procedure (1988) and Nababan’s translation quality (2012). This research found 23 data categorized as worshiping terms and 13 data categorized as dealing terms. The results showed that there were 9 translation procedures employed by the translator, where couplet contributed to create a high accuracy level, while synonymy created the low accuracy level. It also revealed that synonymy procedure created a high acceptability level whereas naturalization procedure showed the low acceptability level. 
Inspecting Zara's Advertisement Campaign amidst Gaza Conflict and Its Global Backlash Nisa, Rahmatun; Aini, Azka Nurul; Syahriyani, Alfi
Muslim English Literature Vol 3, No 2 (2024): Muslim English Literature
Publisher : UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/mel.v3i2.42587

Abstract

This study investigates the controversial Zara advertisement campaign released during the Gaza conflict and analyzes its global backlash. Using Kress and Van Leeuwen’s visual theory, the research explores its representational, interpersonal, and compositional dimensions. Text findings reveal that representationally, the advertisement features culturally significant symbols: a white cloth signifying death in Palestinian culture and a kaffiyeh symbolizing resistance. Interpersonally, it positions viewers as passive observers, evoking discomfort, and pity, while textually, it emphasizes symbolic representation with stark contrasts and strategic framing. The advertisement’s release during heightened tensions led many to perceive it as exploitative and culturally insensitive, despite some defenses of artistic expression. Public reactions, particularly on social media, highlighted the ethical challenges of such campaigns. The study questions the campaign for violating Corporate Social Responsibility (CSR) principles by disregarding ethical considerations and societal well-being. It underscores the importance of cultural sensitivity in global marketing, advocating for ethical advertising that respect global diverse audiences.  
Bule Barbie’s YouTube Channel and Religious Commodification: A Multimodal Discourse Analysis Theresya, Pingky; Mahendra, Radya Rakha; Arafat, Salsabila Benj; Syahriyani, Alfi
Muslim English Literature Vol 4, No 1 (2025): Muslim English Literature
Publisher : UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/mel.v4i1.47441

Abstract

Commodification refers to the process of something that is given a market value and traded. Various aspects of life can be commodified, including religion. This study investigates how Bule Barbie’s YouTube content represents the commodification of Islam by employing Multimodal Discourse Analysis (MDA), as proposed by Gunther Kress and Theo van Leeuwen, along with Karl Marx’s theory of commodification. This research aims to explore how religious elements are transformed into commodities on social media platforms, particularly YouTube. The analysis focuses on five multimodal systems: linguistic, visual, audio, gestural, and spatial. Bule Barbie's videos are deliberately presented engagingly and cheerfully to attract viewers, reflected in her friendly persona. The findings reveal that the commodification process can be observed through the use of Islamic expressions such as Alhamdulillah, Bismillahirrahmanirrahim, and Allahu Akbar; the mention of Islamic practices such as fasting, takjil, and Eid al-Fitr; her use of religious attires such as gamis and hijab; and her visits to mosques. These elements show how all five multimodal systems are utilized to convey and commodify Islamic values in the content. The implication of this research is to raise awareness about how religious symbols and practices can be commercialized in digital media, prompting further discussion on the ethical boundaries of spiritual representation in online content.
Bule Barbie’s YouTube Channel and Religious Commodification: A Multimodal Discourse Analysis Syahriyani, Alfi; Theresya, Pingky; Mahendra, Radya Rakha; Arafat, Salsabila Benj
Muslim English Literature Vol. 4 No. 1 (2025): Muslim English Literature
Publisher : UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/mel.v4i1.46636

Abstract

Commodification refers to the process of something that is given a market value and traded. Various aspects of life can be commodified, including religion. This study investigates how Bule Barbie’s YouTube content represents the commodification of Islam by employing Multimodal Discourse Analysis (MDA), as proposed by Gunther Kress and Theo van Leeuwen, along with Karl Marx’s theory of commodification. This research aims to explore how religious elements are transformed into commodities on social media platforms, particularly YouTube. The analysis focuses on five multimodal systems: linguistic, visual, audio, gestural, and spatial. Bule Barbie's videos are deliberately presented engagingly and cheerfully to attract viewers, reflected in her friendly persona. The findings reveal that the commodification process can be observed through the use of Islamic expressions such as Alhamdulillah, Bismillahirrahmanirrahim, and Allahu Akbar; the mention of Islamic practices such as fasting, takjil, and Eid al-Fitr; her use of religious attires such as gamis and hijab; and her visits to mosques. These elements show how all five multimodal systems are utilized to convey and commodify Islamic values in the content. The implication of this research is to raise awareness about how religious symbols and practices can be commercialized in digital media, prompting further discussion on the ethical boundaries of spiritual representation in online content.
Evaluating the Translation of Islamic Terminologies in Islam: The Faith of Love and Happiness Pratiwi, Yulya Era; Syahriyani, Alfi
Muslim English Literature Vol. 1 No. 2 (2022): Muslim English Literature
Publisher : UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/mel.v1i2.27443

Abstract

This research aims to identify the translation procedure and translation quality of the book Islam: Risalah Cinta dan Kebahagiaan, written by Haidar Bagir and its English translation version Islam: The Faith of Love and Happiness, translated by Sayed Hyder. It employed qualitative descriptive method to describe the data. The collected data was categorized based on the terms associated with ibadah (worshiping) and muamalah (dealing). It was obtained by carefully reading the books both in the source and the target language, and analyzed using Newmark's translation procedure (1988) and Nababan’s translation quality (2012). This research found 23 data categorized as worshiping terms and 13 data categorized as dealing terms. The results showed that there were 9 translation procedures employed by the translator, where couplet contributed to create a high accuracy level, while synonymy created the low accuracy level. It also revealed that synonymy procedure created a high acceptability level whereas naturalization procedure showed the low acceptability level. 
Inspecting Zara's Advertisement Campaign amidst Gaza Conflict and Its Global Backlash Nisa, Rahmatun; Aini, Azka Nurul; Syahriyani, Alfi
Muslim English Literature Vol. 3 No. 2 (2024): Muslim English Literature
Publisher : UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/mel.v3i2.42587

Abstract

This study investigates the controversial Zara advertisement campaign released during the Gaza conflict and analyzes its global backlash. Using Kress and Van Leeuwen’s visual theory, the research explores its representational, interpersonal, and compositional dimensions. Text findings reveal that representationally, the advertisement features culturally significant symbols: a white cloth signifying death in Palestinian culture and a kaffiyeh symbolizing resistance. Interpersonally, it positions viewers as passive observers, evoking discomfort, and pity, while textually, it emphasizes symbolic representation with stark contrasts and strategic framing. The advertisement’s release during heightened tensions led many to perceive it as exploitative and culturally insensitive, despite some defenses of artistic expression. Public reactions, particularly on social media, highlighted the ethical challenges of such campaigns. The study questions the campaign for violating Corporate Social Responsibility (CSR) principles by disregarding ethical considerations and societal well-being. It underscores the importance of cultural sensitivity in global marketing, advocating for ethical advertising that respect global diverse audiences.  
Co-Authors Abdurossyid, Abdurrosyid Aini, Azka Nurul Amelia Zakiyyatun Nufus Andieni Rahmawati Andini Suandi Putri Anzalas Sakinata Arafat, Salsabila Benj Darajat, Kurnia Fahma Zakia Ismi Ana Nurazizah Mahendra, Radya Rakha Nasira, Nurina Nawawi Nawawi Novikasandra, Maidhotul Kaifa Pratiwi, Yulya Era Rahmatun Nisa, Rahmatun Roudhoh Nur Fatimah Sunandar, Crystalina Malika Theresya, Pingky Untung Yuwono Wastono, Afdol Tharik Yulizar, Kessya Yulya Era Pratiwi