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All Journal Lontar : Jurnal Ilmu Komunikasi
Ismi Ana Nurazizah
UIN Syarif Hidayatullah Jakarta
Social Sciences Other

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Wasting Food Practice on Tiktok: Micro-Fame, Profit, and Trendiness Alfi Syahriyani; Ismi Ana Nurazizah; Anzalas Sakinata; Andini Suandi Putri
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i2.7576

Abstract

This research aims to investigate the phenomenon of wasting food practice, which once became a trend on TikTok, during pandemic era. This study utilizes a qualitative method with elaboration and literature review on several research related to the issue. The analysis revealed that the emergence of wasting food content trends on TikTok was related to the coherence between globalization as the root of the era of technological progress, the ideology of capitalism driven by changes in people's mindsets, and active participatory culture as capitalist behavior that promotes the wasting food content for the sake of individual satisfaction (fame and trendiness) and profit. This study also concluded that TikTok served as the social media which offered public benefit in the form of creative video content that might violate the social norms.
Co-Authors Andini Suandi Putri Anzalas Sakinata Syahriyani, Alfi