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All Journal Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Jurnal Hukum, Administrasi Publik dan Negara
Riftya Sandy
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Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Peranan UMKM dalam Meningkatkan Ekspor: Tinjauan Kajian Dzulfikar Al Faruq; Nuvia Kurnia Sari; Riftya Sandy
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 1 No. 3 (2024): Juli : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v1i3.28

Abstract

This study examines the role of Micro, Small and Medium Enterprises (MSMEs) in increasing exports with a focus on the contributions and challenges faced by MSMEs in the current context of economic globalization. The descriptive analysis method is used to identify factors that influence MSME participation in international markets. The results show that MSMEs play an important role in the expansion of a country's foreign trade, although they also face various obstacles such as access to global markets and competition with large companies. This research provides in-depth insight into the strategies needed to strengthen the contribution of MSMEs to the global economy.
Perancangan Konten Instagram untuk Mempromosikan Roti Bakar Full Senyum Shasha Bedys Fazhiera; Farkhan Alfi Abdul Rasyid; Riftya Sandy
Jurnal Hukum, Administrasi Publik dan Negara Vol. 1 No. 4 (2024): Juli : Jurnal Hukum, Administrasi Publik dan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/hukum.v1i4.33

Abstract

This study aims to design an effective Instagram content strategy as a promotional medium for Full Smile Roti Bakar products. This toast is known for its unique taste and attractive presentation, and the aim of this research is to attract the attention of potential audiences and increase interactions and followers on social media platforms. The research method used is analysis of Instagram content from similar competitors, as well as the implementation of visual and narrative techniques to create an interesting and informative feed. It is hoped that the results of this research can provide practical guidance for small business owners or startups in utilizing social media to increase visibility and sales.
Co-Authors Dzulfikar Al Faruq Farkhan Alfi Abdul Rasyid Nuvia kurnia sari Shasha bedys fazhiera