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All Journal Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Proceeding of The International Conference on Management, Entrepreneurship, and Business
Kiskendra Citra Hati
Unknown Affiliation
Decision Sciences, Operations Research & Management Social Sciences

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Strategi Inovatif dalam Program Pemulihan Ekonomi: Analisis Kegiatan untuk Meningkatkan Performa Sektor Ekonomi Elamugi Setyautami; Kiskendra Citra Hati; Febri Kurniawan
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 1 No. 3 (2024): Juli : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v1i3.29

Abstract

Economic recovery amidst global challenges requires the right strategy and innovation so that the economic sector can recover optimally. This article analyzes various strategies and innovations implemented in activity programs to improve the performance of the economic sector. This study uses a descriptive analytical approach by examining several programs and activities that have been implemented in various countries. The results of the analysis show the importance of adaptation strategies, technological innovation and collaboration between stakeholders in accelerating post-crisis economic recovery. These findings provide guidance for governments, companies and related institutions to design and implement effective and sustainable economic recovery programs.
Digital Transformation in Small and Medium Enterprises (SMES): Challenges and Opportunities in Indonesia Tegar Ainurrokhim; Kiskendra Citra Hati; Naufal Daffa Adibta
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 1 (2024): June : Proceeding of the International Conference on Management, Entrepreneursh
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i1.40

Abstract

The rapid pace of digital transformation presents both challenges and opportunities for Small and Medium Enterprises (SMEs) in Indonesia. This paper explores how SMEs are adapting to digital change, highlighting the main barriers and enabling factors affecting their growth. Through qualitative interviews with SME owners across Indonesia, the study uncovers key themes around technological adoption, financial investment, and skill gaps. The findings suggest that while digital adoption can enhance competitiveness and efficiency, SMEs require support in terms of digital literacy and funding access. Policy recommendations include enhancing government support, providing digital training programs, and offering incentives for digital investments.
Co-Authors Elamugi Setyautami Febri Kurniawan Naufal Daffa Adibta Tegar Ainurrokhim