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Abdul Mu’in Bahaf
Universitas Islam Negeri Sultan Maulana Hasanuddin Banten

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STRATEGI PRODUK DAN DISTRIBUSI JASA PENDIDIKAN DALAM KONTEKS PENDIDIKAN MODERN Adnan; Abdul Mu’in Bahaf; Anis Zohriah
Jurnal Genta Mulia Vol. 15 No. 1 (2024): JURNAL GENTA MULIA
Publisher : LPPM Universitas Cipta Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61290/gm.v15i1.848

Abstract

Education has undergone significant changes in recent decades, especially with the emergence of information technology and rapid social change. Therefore, educational product and service distribution strategies are important in providing effective and relevant educational experiences. This research aims to investigate product and distribution strategies for educational services in the context of modern education. The primary focus is on the role of technology, inclusivity, evaluation, and the role of educational staff in designing and managing these strategies. This research uses a descriptive qualitative approach with a literature study approach. Data were analyzed through content analysis and synthesis of relevant literature. The research results show that technology plays an important role in the distribution of modern educational services, enabling wider and more flexible access. Inclusivity and continuous evaluation are the main focus to ensure quality education. Apart from that, the role of educational staff in the development and delivery of educational services is also crucial.
ANALISIS MARKETING LEMBAGA PENDIDIKAN TERHADAP KONSUMERISME JASA PENDIDIKAN Hikmatul faujiah; Abdul Mu’in Bahaf; Anis Zohriah
Jurnal Genta Mulia Vol. 15 No. 1 (2024): JURNAL GENTA MULIA
Publisher : LPPM Universitas Cipta Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In marketing educational services, it is necessary to at least pay attention to aspects of the needs of users and customers of educational services by providing product offerings that suit the people who need them, which is done by processing the marketing of educational services. The purpose of this research is to find out how the marketing mix in educational institutions' marketing affects educational consumerism. This study uses library research methods. The research results show that through the marketing of educational services it is hoped that it will be able to produce satisfaction for students as well as the welfare of educational institution stakeholders. When conducting marketing, you must also highlight the uniqueness of the school so that the public can know the characteristics of the school. The function of marketing in educational institutions is to create a good image of the institution and attract the interest of a number of prospective students. Therefore, marketing must be oriented towards "customers" which in the school context are called students. Marketing of educational services is carried out using a marketing technique known as the 7P marketing mix, namely determining product, price, location, promotion, people, process and physical evidence. physical evidence).
Co-Authors Adnan Anis Zohriah Hikmatul Faujiah