Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual Prosiding Seminar Ekonomi Nasional Pemberdayaan dan Sinergi Masyarakat)
Bagus Maulana Ramadhan
Universitas Bina Bangsa
Religion Arts Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Nursing Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Hubungan Iklan Red Bull sebagai Citra Merek Sponsor Olahraga Ekstrem Herny Arya Ardiansyah; Arfian Suryasuciramdhan; Ivan Aditia Putra; Imam Budiansyah; Bagus Maulana Ramadhan
Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual Vol. 2 No. 2 (2025): Juni: Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i2.673

Abstract

This study analyzes Red Bull advertisements as a form of visual propaganda that effectively constructs a brand image associated with extreme sports, bravery, and extraordinary achievement. The background of this research lies in the phenomenon of the increasing prevalence of visual content in modern marketing strategies, which not only sell products but also embed ideologies and social identities. Red Bull was selected as the object of study due to its consistent use of visual elements rich in symbolic and connotative meaning. This research employs a qualitative approach using Roland Barthes' semiotic analysis method, along with theories of visual propaganda and social identity. The findings reveal that Red Bull communicates its message not merely through images and slogans, but also through the construction of deep connotative meanings. The slogan “Red Bull Gives You Wings” instills a sense of hope in surpassing one's limits, while the use of extreme sports figures as testimonials reinforces the product's image as a symbol of high performance. These advertisements create a modern myth in which Red Bull is associated with courage and freedom, transforming it from a mere energy drink into a lifestyle identity. In the context of social identity, consumers are not only purchasing a product but also affirming themselves as members of an adventurous, active, and daring community. Thus, Red Bull successfully builds brand loyalty through a strong and symbolic visual narrative. This research emphasizes that today’s advertisements are inseparable from ideological functions and the social constructions they visually shape.
Implementasi Artificial Intelligence sebagai Media Pendukung Peningkatan Literasi Digital di Sekolah Menengah Atas Petir Hamdan; Bagus Maulana Ramadhan; Dela Puspita Sari; Mega Lestari; M Rizki Fadilah; M Anjal Aji Sea; Ahmad Fauzy; Syifa Urohmah
Prosiding Senapas Vol. 1 No. 1 (2026): Prosiding Senapas
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.68321/5v5mec45

Abstract

Artificial Intelligence (AI) berkembang pesat dan memiliki potensi besar dalam mendukung peningkatan kemampuan literasi di bidang pendidikan. Namun, pemanfaatannya sebagai sarana literasi digital, informasi, dan akademik masih belum optimal. Kegiatan ini bertujuan meningkatkan pemahaman dan keterampilan peserta dalam memanfaatkan AI untuk mendukung aktivitas literasi. Metode kegiatan meliputi analisis kebutuhan, penyusunan modul, penyampaian materi, demonstrasi aplikasi AI seperti ChatGPT, Gemini, dan Copilot, praktik langsung, serta evaluasi melalui pretest dan posttest. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta dalam memanfaatkan AI untuk mencari informasi, merangkum materi, mengembangkan ide, dan menyusun karya tulis secara lebih efektif dan efisien. Dengan demikian, AI dapat menjadi sarana inovatif untuk mendukung peningkatan literasi digital dan akademik serta menciptakan proses pembelajaran yang lebih kreatif, produktif, dan adaptif terhadap perkembangan teknologi.
Co-Authors Ahmad Fauzy Arfian Suryasuciramdhan Dela Puspita Sari Hamdan Herny Arya Ardiansyah Imam Budiansyah Ivan Aditia Putra M Anjal Aji Sea M Rizki Fadilah Mega Lestari Syifa Urohmah