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Johannes Johannes
Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis potensi dan tantangan dalam memajukan wisata di rawa bento Kecamatan Gunung Tujuh, Kabupaten Kerinci, Provinsi Jambi Ricky Ishadi; Johannes Johannes; Husni Hasbullah
Jurnal Dinamika Manajemen Vol. 8 No. 1 (2020): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v8i1.16867

Abstract

This study aims to analyze the strengths, weaknesses, opportunities, and threats of BUMDES Jernih Jaya in developing the natural tourism object of Rawa Bento, Kerinci Regency, Jambi Province. Then formulate a strategy for development by minimizing weaknesses and threats, maximizing utilization of opportunities and strengths. Data was collected through literature study, observation, and interviews with stakeholders, namely BUMDES and village heads. The data were analyzed descriptively and then to determine the strategy for developing natural attractions in Bento Swamp. A SWOT analysis was carried out. Based on the results of the research, it can be concluded that the strategy for developing natural attractions in Rawa Bento includes building infrastructure such as road access, transportation means, and accommodation facilities, making tourist attractions and promoting tourism objects, developing tourism products, and involving the community in tourism management.
Pengaruh atribut produk dan layanan lembaga pembiayaan terhadap keputusan pembelian sepeda motor Honda Vario di Kota Jambi Bestina Sri Juniar; Johannes Johannes; Sigit Indrawijaya
Jurnal Dinamika Manajemen Vol. 7 No. 3 (2019): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v7i3.16875

Abstract

This study aims to explain the influence of financial institution product and service attributes on purchasing decisions of Honda Vario Jambi motorbikes in Jambi City. The sample is 140 users of Honda Vario motorcycles, with the sampling technique used is Purposive sampling. Validity and reliability test results show that the research instrument is valid and reliable. The data analysis used in this study is multiple linear regression analysis using SPSS Version 22 software. The results show that purchasing decisions are influenced by the financial product and service attributes significantly and partially the decision to purchase Honda vario motorcycles in Jambi City is influenced by attributes financial institution products and services. In the discussion, the results of the study showed that the presence of product attributes and services of financial institutions could increase sales of Honda Vario motorcycles. To achieve this level of sales, the company must continue to present superior product attributes and maintain good cooperative relations with financing institutions that provide financial institution services.
Pengaruh persepsi harga, persepsi kualitas, dan persepsi merk terhadap minat pembelian mobil merk Wuling di Kota Jambi Maruli Asi Tua Sihombing; Johannes Johannes; Novita Ekasari
Jurnal Dinamika Manajemen Vol. 9 No. 3 (2021): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v9i3.17158

Abstract

This study aims to analyze the effect of price perception, perceived quality, and brand perception on the purchase interest of Wuling cars in Jambi City, and to find out which variables are more dominant in influencing Wuling car purchase interest in Jambi City. This thesis uses a quantitative descriptive approach, namely research by emphasizing its analysis on numerical data (numbers) processed by statistical methods, namely quantitative data collected through measurement, namely multiple regression analysis. The results showed that 1. Price perception, quality perception, and brand perception together have a significant and positive effect on purchase intention. Partially price perception and perception of quality have a significant and positive effect on purchase intention, while brand perception does not have a significant and positive influence on purchase intention. 2. Perception of dominant quality has a significant and positive effect on purchase intention.
Co-Authors Bestina Sri Juniar Husni Hasbullah Maruli Asi Tua Sihombing Novita Ekasari Ricky Ishadi Sigit Indrawijaya