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Mulyadi Raf
Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh country of origin ( asal negara produk ) harga dan kualitas terhadap keputusan pembelian alat tulis Habiburrahman Habiburrahman; Mulyadi Raf; Syilvia Kartika
Jurnal Dinamika Manajemen Vol. 7 No. 2 (2019): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v7i2.16870

Abstract

One of effect the open market is the entry of products originating from abroad, which directly or indirectly can affect the local product of the country. The object of this research is the stationery product, the stationery is chosen because it is one of the products that closest to daily student activities as respondents to this study. The purpose of this study is to determine the effect of country of origin price and product quality influence partial or simultaneous in purchasing decision of stationery, and to know what most variable influential to purchasing stationery. Analyze appliance used in this research is Multiple Linear Regression by using the analysis tool is the result of this study is the variable of country of origin and quality partially have a positive and simultaneous influence on the purchasing decision of stationery. While the price variable partially have a positive but not significant effect on the purchasing decision of stationery, if tested simultaneously then country of origin variable of price and quality have positive and significant effect to decision of stationery. For the most influential variable in the purchase of stationery in this study is the quality variable. Based on this research the stationery company besides having to continuously improve the quality of its products also enter the country identity because country of origin which owned by consumer can influence consumer purchasing decision.
Pengaruh Direct Selling terhadap minat beli pada produk PT Surya Sentosa Primatama-Daihatsu Jambi Vina Ersa; Mulyadi Raf; Sylvia Kartika
Jurnal Dinamika Manajemen Vol. 9 No. 1 (2021): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v9i1.17143

Abstract

This study aims to determine how the influence of direct selling on buying interest in PT Surya Sentosa Primatama Daihatsu Jambi products. This research is a descriptive study using quantitative methods. The object of this research is consumers who buy Daihatsu products in Jambi City Sipin. The sampling technique is non probability sampling. The number of samples used in this study amounted to 91 respondents from the population. The analysis technique used in this study is multiple linear regression analysis using SPSS software version 22.0. The results showed that simultaneously Repetitive Person to person selling variables ( ) Nonrepetitive person to person selling ( ), and Party Plans ( ) significantly influence Buy Interest (Y). Partially Repetitive Person variables to person selling ( ), Nonrepetitive person to person selling ( and Party Plans ( ) significantly influence Purchase Interest (Y).
Co-Authors Habiburrahman Habiburrahman Syilvia Kartika Sylvia Kartika Vina Ersa