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Ade Titi Nifita
Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Preferensi konsumen dalam berbelanja pada online shop Arbi Musa; Erida Erida; Ade Titi Nifita
Jurnal Dinamika Manajemen Vol. 7 No. 3 (2019): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v7i3.16943

Abstract

This study aims to analyze consumer preferences in shopping at online shops. The dimensions of the product attribute in this study are Merchandise (always ready goods, various products, items according to photos), customer service (fast delivery of goods, responsive AI chatbot, easy credit process), navigation (good layout, search through filters, easy login), Security (COD system, safe delivery of goods (warranty), safe user data). The analysis tool used is the average analysis methodandconjoinedanalysis with the SPSS version 21 application. The results showed consumer preferences in shopping at the online shop. These products vary in the dimensions of Merchandise, fast processing of goods on the dimensions of customer service and promotion, good layout on the navigation and convenience dimension, and the cash on the delivery system on the security dimension. This research is expected to guide online shop developers to develop applications, web systems, and digital services that refer to the sizes that consumers prefer.
Pengaruh strategi positioning terhadap keputusan pembelian pada keep Burger di Kota Jambi Habibbullah Habibbullah; Erida Erida; Ade Titi Nifita
Jurnal Dinamika Manajemen Vol. 8 No. 1 (2020): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v8i1.16958

Abstract

The purpose of this study is to analyze 1) Explain the influence of positioning strategy variables which include product attributes, benefits, users, competitors, product categories, and prices have a simultaneous and partial influence on purchasing decisions, 2) Explain which positioning strategy variables have the most dominant influence on buying decision. In this study, 97 consumers live in Jambi City using the probability sampling method and the unknown population's formula. The research instrument used a questionnaire and was analyzed using linear regression. The results of this study indicate that it affects significantly. The dominant variable lies in the product attribute variable (X1) 6.076, and partially influential is the attribute variable, competitor, and price, which has a significant effect.
Pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan konsumen (studi kasus Nikimi Mart Tebo) Iliyas Iliyas; Dahmiri Dahmiri; Ade Titi Nifita
Jurnal Dinamika Manajemen Vol. 9 No. 2 (2021): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v9i2.17149

Abstract

The high public interest in shopping has made retail businesses see opportunities to make profits. Not only local retailers, but foreign modern retailers are also making Indonesia their potential target. The entry of foreign retailers will be a threat to local retailers who have previously controlled the market. This study aims to test whether product quality and service quality have an effect on customer satisfaction. The object under study is the consumer at Nikimi Mart Tebo. This research is a quantitative research. The sample used in this study were customers who had shopped at Nikimi Mart. The sampling technique used accidental sampling. Data collection techniques are primary data or data taken directly from respondents through questionnaires. This study uses multiple linear regression and descriptive analysis for data analysis with the help of the SPSS Version 21 program. This study has the results that product quality, service quality simultaneously have a positive effect on customer satisfaction and product quality, service quality, have a partial negative effect on customer satisfaction.
Analisis kepuasan dari perspektif tingkat kepentingan layanan jamaah ibadah umrah PT. Attin Tour Travel Jambi M. Dede Riandy; Erida Erida; Ade Titi Nifita
Jurnal Dinamika Manajemen Vol. 9 No. 3 (2021): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v9i3.17159

Abstract

This study aims to analyze the level of satisfaction of the Jamaah with the Umrah services at PT. ATTIN Tour Travel Jambi. This thesis uses data analysis which is used in this research is a quantitative descriptive analysis of Importance Performance Analysis (IPA) with data processing carried out by Microsoft Excel Software and Product Statiscal moment Person (SPSS) 20 For Windows. The results showed that the overall level of satisfaction in the service attributes of PT ATTIN Jambi which can be seen from the congregational satisfaction index (CSI) of 72.16%, which means that the average level of customer satisfaction is satisfactory or above the standard (71% - 85%) , based on the results of the IPA analysis, the statements considered the most important by the congregation were "PT ATTIN Tour and Travel Jambi serve consumption well" and "Tour Leader of PT ATTIN Tour and Travel Jambi During the Trip Adjusting Travel Routes".
Co-Authors Arbi Musa Dahmiri Dahmiri Erida Erida Habibbullah Habibbullah Iliyas Iliyas M. Dede Riandy