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p-Index From 2021 - 2026
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All Journal Cirebon International Journal of Economics and Business
Abdul Nasir
Islamic Economics, Faculty of Islamic Economics & Business, IAIN Syekh Nurjati Cirebon
Economics, Econometrics & Finance

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Analysis of Factors Influencing the Demand for Online Ojek Transportation (Go-Jek) in Cirebon City Anisa Kusmawarni; Abdul Nasir
Cirebon International Journal of Economics and Business Vol. 1 No. 1 (2023): April 2023
Publisher : Faculty of Islamic Economics and Business IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/cijeb.v1i1.10

Abstract

With the increasing number of public transportation users in Indonesia and accompanied by increasingly sophisticated technology, communication and information facilities, it makes it easier for people in all activities. The existence of online motorcycle taxi transportation makes it very easy for the public. This study aims to determine the benefits of online transportation in digital and analyze the factors that affect the demand for online motorcycle taxis (go-jek) in Cirebon City. The method used in this study is descriptive qualitative. The results of this study are that there are several benefits of online transportation in the digital world, such as streamlining time, being safer and facilitating transactions. Then several factors that affect the demand for online motorcycle taxis (Go-jek) in the city of Cirebon are price, income, promotion and service quality.
Co-Authors Anisa Kusmawarni