Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Cirebon International Journal of Economics and Business
Dewi Fatmasari
Sharia Tourism, Faculty of Islamic Economics& Business,IAIN Syekh Nurjati Cirebon
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Factors Affecting on Purchasing Decision Online Food and Beverages through Gofood Tafsirudin Tafsirudin; Dewi Fatmasari; Moh. Mab'ruri Faozi
Cirebon International Journal of Economics and Business Vol. 1 No. 2 (2023): October 2023
Publisher : Faculty of Islamic Economics and Business IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/cijeb.v1i2.15

Abstract

This study investigates the individual and joint influence of product quality, service quality, and consumer trust quality on online food and beverage purchasing decisions through Gofood, employing a quantitative approach. Drawing upon a population of 734 Islamic economics students, the Slovin formula yielded a sample of 90 respondents. Data collection utilized a questionnaire and analysis involved data quality assessment, classical assumption testing, multiple linear regression, and hypothesis testing using IBM SPSS 22. Findings reveal that all three independent variables, (X1) product quality, (X2) service quality, and (X3) trust quality, exert a simultaneous and significant influence on the dependent variable, (Y) purchasing decisions. This conclusion is supported by both the F-test (Fcount = 67.779 > Ftable = 3.17, p < 0.05) and individual t-tests demonstrating significant individual effects for each variable. Therefore, the study confirms that product quality, service quality, and trust quality all play independent and collective roles in shaping online food and beverage purchasing decisions through Gofood.
Impact of Agricultural Technology on Rice Farmers Welfare in Bojongjaya Village, Pusakajaya District, Subang Regency Cicih Roisah; Yati Haryati; Dewi Fatmasari
Cirebon International Journal of Economics and Business Vol. 1 No. 2 (2023): October 2023
Publisher : Faculty of Islamic Economics and Business IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/cijeb.v1i2.16

Abstract

Rice farmers in Pusakajaya sub-district primarily rely on traditional agricultural systems, neglecting the potential of Good Agricultural Practices (GAP) technology. This study investigates how GAP adoption impacts rice farmers' well-being in this context. Methodology:The study employs a qualitative approach, chosen for its effectiveness in exploring and describing objects and phenomena in detail. This allows for a more direct representation of the relationship between researchers and respondents, facilitating deeper understanding of the lived experiences and perspectives of rice farmers. Data collection involved interviews with farmers and other stakeholders, providing rich insights into the perceptions and realities of GAP adoption in the context of Pusakajaya. Findings reveal that GAP technology holds significant promise for wider adoption due to its demonstrably positive effects on crop yields and farmer income. Increased yields and improved quality translate to enhanced market value and greater profits, ultimately contributing to improved farmer well-being.
Co-Authors Cicih Roisah Moh. Mab'ruri Faozi Tafsirudin Tafsirudin Yati Haryati