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All Journal SYNERGY: Jurnal Bisnis dan Manajemen Jurnal Masyarakat Madani Indonesia
Zulhamdani Zulhamdani
Universitas LIA
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk Kesehatan Kulit Zulhamdani Zulhamdani; Iswahyudi Iswahyudi; Ade Davy Wiranata
SYNERGY: Jurnal Bisnis dan Manajemen Vol 4, No 2 (2024)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v4i2.61

Abstract

Increased economic growth and people's lifestyles that have experienced a lot of shifts makes the need for beauty products increase, moreover this is also accompanied by the development of various skin diseases that are increasingly being found, this is caused by many people who want to look different, increased pollution , bad lifestyle and many other causes. Society as the target consumer company gets many choices of products offered from various corporate brands. It makes people have to be more careful in buying the products offered according to their needs and illness. Noting the above description, the researcher is interested in conducting a thesis research entitled "The Effect of Marketing Mix on Purchasing Decisions of PT Qilah Prime Healthcare Skin Products in North Jakarta 1" The population in this study are consumers or potential consumers of skin health products PT Qilah Prime Healthcare region which includes 3 villages, kemayoran, pademangan and sunter kelurahan as many as 100 people. From the product quality testing of the purchase decision made the test results obtained t = 2.506 with a significance = 0.014. The results of this test, conclude that the product quality is partially positive and significant effect on purchasing decisions. That is, the higher the partial quality of the product, the higher the purchase decision. From the tests performed the test results obtained for F = 23,985 with a significance = 0,000. The results of this test, conclude that together product quality, pricing strategies, promotion methods, and distribution channels have a positive and significant effect on purchasing decisions. That is, the higher the product quality, pricing strategy, promotion methods, and distribution channels together, the higher the purchasing decision.
Digitalisasi Bisnis Siswa: Strategi Branding dan Penjualan melalui Konvergensi Marketplace dan Linktree Chairilisa Azzahra; Putu Ruth Adwishanty; Zulham Dwi Pratikto; Novira Dian Antasari; Zulhamdani Zulhamdani
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 3 (2026): Agustus (In Progress)
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/2dqqvg87

Abstract

Pada era Revolusi Industri 4.0, kompetensi lulusan pendidikan masih belum sepenuhnya selaras dengan kebutuhan industri yang menuntut penguasaan talenta digital dan keterampilan kewirausahaan berbasis teknologi. Meskipun siswa telah terbiasa menggunakan media sosial dalam kehidupan sehari-hari, namun masih terdapat kesenjangan digital tingkat kedua. khususnya dalam aspek keterampilan digital produktif. Program Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan literasi digital serta keterampilan kewirausahaan siswa melalui pengembangan dan pelatihan platform toko daring berbasis Linktree. Kegiatan PKM dilaksanakan dengan pendekatan multi-tahap berbasis pengalaman langsung yang mencakup tiga tahapan utama, yaitu: (1) peningkatan literasi digital terkait pemahaman konsep branding dan pemasaran digital; (2) pelaksanaan workshop pembuatan template promosi siap pakai; serta (3) proses digitalisasi, dan presentasi hasil karya peserta. Luaran utama dari kegiatan ini adalah terbentuknya minimal satu unit toko daring skala kecil yang dikelola secara kolaboratif oleh siswa. Hasil kegiatan menunjukkan adanya peningkatan pemahaman literasi bisnis digital, kreativitas dalam perancangan promosi, serta kemampuan siswa dalam mengintegrasikan teknologi digital ke dalam aktivitas kewirausahaan. Rata-rata skor pre-test peserta berada pada kisaran 77%, meningkat menjadi 91% pada post-test. Selain itu, tingkat kepuasan peserta mencapai 90% menyatakan ‘sangat puas’. Kegiatan PkM ini diharapkan dapat berkontribusi dalam menumbuhkan jiwa kewirausahaan muda yang adaptif terhadap perkembangan ekonomi digital.
Co-Authors Ade Davy Wiranata Antasari, Novira Dian Chairilisa Azzahra Iswahyudi Iswahyudi Putu Ruth Adwishanty Zulham Dwi Pratikto