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All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora LAN TABUR: JURNAL EKONOMI SYARIAH
Supriyanto Supriyanto
Sekolah Tinggi Ilmu Syariah Abu Zairi Bondowoso
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Pemasaran Syariah Pada Wirausaha Ternak Bebek: Studi Usaha di Desa Sumberpakem Kecamatan Sumberjambe Jember Supriyanto Supriyanto
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 02 (2024): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.4563

Abstract

The majority of Indonesians live off livestock. Due to increasing demand, some households in Indonesia have established layer duck farms and broiler duck farms. This is one of the main sectors to fulfill the needs of the Indonesian population. The purpose of this study were (1) to determine the level of welfare for duck farmers in Sumberpakem village, Sumberjambe sub-district, (2) to determine the effect of sharia marketing on increasing consumer demand in Sumberpakem village, Sumberjambe sub-district. This research uses a descriptive qualitative approach to explain sharia marketing strategies in duck entrepreneurship. Observations, interviews, and literature studies were the primary and secondary data sources. Data collection techniques include interviews and observations.The results of this study, the authors obtained the conclusion that sharia marketing strategies in broiler duck entrepreneurs can improve welfare for duck farmers. With sharia marketing can also increase the demand for the number of consumers
THE INFLUENCE ANALYSIS OF HALAL CERTIFICATE, HALAL AWARNESS, BRAND IMAGE AND RELIGIOSITY ON DECISIONS TO PURCHASE HALAL PRODUCT (STUDY ON STUDENTS PONDOK PESANTREN SALAFIYAH ABU ZAIRI BONDOWOSO) Eko Raharto; Supriyanto Supriyanto; Izzah Dienillah
Lan Tabur: JURNAL EKONOMI SYARIAH Vol. 5 No. 2 (2024): Maret
Publisher : LAN TABUR: Jurnal Ekonomi Syariah The Islamic University of KH. Achmad Muzakki Syah Jember, East Java. Jember Jln. Manggar Gebang Poreng 139A Patrang Jember Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/lantabur.2024.5.2.363-383

Abstract

The development of halal products in Indonesia and the world is increasing, this has also increased students' interest in purchasing halal cosmetic products. This research aims to find out the influence of halal certificate, halal awareness, brand image, and religiosity on students' purchasing decisions about halal cosmetic products. The research method used is a quantitative approach with a sampling technique or purposive sampling of respondents, namely students who use halal cosmetics, data collection techniques using questionnaires distributed to 57 students of the Pondok Pesantren Salafiyah Abu Zairi Bondowoso. To analyze the research data, SPSS version 25.0 software was used. The research results show that halal certificate and brand imag, have a significant effect, while halal awareness and religiosity does not have a significant effect on the decision to purchase halal products.
Co-Authors Dienillah, Izzah Raharto, Eko