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All Journal Jurnal Ilmu Sosial dan Humaniora MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal Komunitas (Komunikasi Tiada Batas)
Moch. Shobastian Mahendra Muchtar
Universitas Brawijaya
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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ANALISIS PESAN TOKOH POLITIK LOKAL DI MEDIA SOSIAL TENTANG NILAI-NILAI JAWA DI KABUPATEN MALANG Bambang Dwi Prasetyo; Moch. Shobastian Mahendra Muchtar
JURNAL KOMUNITAS Vol. 12 No. 1 (2026): Jurnal Komunitas, Edisi Maret-Agustus 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v12i1.2161

Abstract

This study explores how local political figures in Malang Regency construct Javanese cultural values through political messages on social media, analyzed using Aristotle’s Political Rhetoric framework of ethos, pathos, and logos. The issue is significant given the dynamics of Indonesian digital politics, where cultural symbols increasingly serve as persuasive strategies, especially in communities with strong cultural identities such as the Javanese. Social media has become a key arena for politicians to build legitimacy through cultural representation, though this practice risks reducing cultural meaning into political commodity. Using a qualitative approach, the research applies content analysis to Instagram posts of Aryo Seno Bagaskoro and Rendra Masdrajad Safaat. Data were obtained through online observation and documentation of visual and textual content, then analyzed through reduction, categorization, and interpretation. Findings show that values of andhap asor, rukun, gotong royong, and tepa slira are represented through rhetorical strategies: ethos (moral credibility and politeness), pathos (empathy and emotional closeness), and logos (rational and historical narratives). Yet a shift occurs from substantial ethos to performative ethos, where cultural symbols are instrumentalized to construct political imagery. This study concludes that social media functions as a space of cultural political rhetoric, negotiating tradition and modernity within digital politics.
Does Gastronomy Tourism Experiences Matter? Understanding Malang's Domestic Tourist Future Behavior Bambang Dwi Prasetyo; Hanum Kanthi Pramesthi; Moch. Shobastian Mahendra Muchtar
Jurnal Ilmu Sosial dan Humaniora Vol 13 No 3 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v13i3.80309

Abstract

This research seeks to examine how gastronomic tourism, particularly through Bakso, affects tourist satisfaction, intention to return, and recommendations to others in Malang City. The study employs Partial Least Squares Structural Equation Modeling (PLS SEM) and includes a sample of 109 respondents. Data was collected via questionnaires distributed in January 2024. PLS SEM helps identify three key variables: Gastronomy Tourism Experience, Tourist Satisfaction, and Future Behavior, represented by 37 questionnaire items. Findings indicate that Bakso-based gastronomic tourism significantly enhances tourist satisfaction, their likelihood of returning, and their propensity to recommend Malang City. This underscores the strategic importance of local food culture in tourism development and suggests that local governments should prioritize enhancing the tourist experience and food tourism infrastructure. The study lays the groundwork for further exploration of Malang City's gastronomic tourism potential.
Pemetaan Tipologi Respon Buruh Kreatif terhadap Prekaritas Neoliberal melalui LEGO® Serious Play® Moch. Shobastian Mahendra Muchtar; Yuyun Agus Riani
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 7 No 2 (2026): May
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v7i2.2000

Abstract

Indonesia's creative industry significantly contributes to economic growth and cultural production, yet creative workers face precarious conditions: contractual insecurity, income volatility, project-based employment, and limited labor protection. This study maps a typology of creative labor responses to neoliberal precarity through an Critical Organizational Communication lens, examining how organizational discourses of flexibility, passion, creativity, and self-development function as communicative mechanisms reproducing neoliberal power and shaping worker subjectivities. Using Foucault's governmentality framework, it analyzes how discursive formations normalize precarity while enabling adaptation, negotiation, and reflexive resistance. A qualitative interpretive-critical approach was applied through play-based focus group discussions using LEGO® Serious Play® with ten creative workers. Confirmation interviews and SINDIKASI reports strengthened contextual interpretation. Symbolic model building and narrative interaction reveal patterned communicative orientations from adaptive resilience to subtle resistance. Organizational discourse constitutes precarious worker subjectivities, while participatory spaces enable collective meaning-making and reflexive agency.
Co-Authors Bambang Dwi Prasetyo Hanum Kanthi Pramesthi Yuyun Agus Riani