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All Journal PERADABAN JOURNAL of ECONOMIC and BUSINESS Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Yulistia Devi
Universitas Islam Negeri Raden Intan Lampung, Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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ANALISIS PENGARUH PERCEIVED VALUE TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING DITINJAU DARI MANAJEMEN BISNIS SYARIAH (Studi Pada Pengguna Scarlet di Bandar Lampung) Yulistia Devi; Ghina Ulfah Saefurrohman; Liya Ermawati; Nurwahyu Ningsih
Peradaban Journal of Economic and Business Vol. 2 No. 1 (2023)
Publisher : Pustaka Peradaban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59001/pjeb.v2i1.55

Abstract

Research on the effect of perceived value on customer loyalty have not shown consistent results. Research in different products provides different conclusions. So, it is necessary to re-research various product fields to test the relationship between these concepts. This study aims to examine the relationship between perceived value and loyalty mediated by the variable consumer satisfaction in skincare products. The skincare product in question is Scarlet, which currently has the largest market share in Indonesia. This study uses quantitative data analysis. The sample was selected by probability sampling technique with a total sample of 100 people. Hypothesis testing is done by path analysis. Research finds that: (1) perceived value has a significant effect on loyalty. (2) perceived value has a significant influence on customer satisfaction. (3) satisfaction has a significant influence on customer loyalty. (4) Consumer satisfaction mediates the relationship between perceived value and consumer loyalty.
Pengaruh Kemudahan Penggunaan Aplikasi Access by KAI Terhadap Effort Expectacy dengan Customer Trust Sebagai Mediasi dalam Perspektif Bisnis Islam: Studi Pengguna Aplikasi Access by KAI pada Pelanggan PT Kereta Api Persero di Stasiun Tanjung Karang Cyndi Eka Pratiwi; Yulistia Devi; Citra Etika
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 2 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i2.11097

Abstract

This study aims to analyze the effect of ease of use of the Access By KAI application on effort expectancy, with customer trust as a mediator from an Islamic business perspective among Access By KAI application users at Tanjung Karang Station. This study used a quantitative method by distributing questionnaires to 96 respondents. Data analysis was performed using SmartPLS 4.0. The results showed that ease of use had a positive and significant effect on customer trust, and customer trust had a positive and significant effect on effort expectancy. Customer trust significantly mediated the relationship between ease of use and effort expectancy. This finding indicates that ease of use is sufficient to reduce effort expectancy. From an Islamic business perspective, these results emphasize the importance of ease of service, reflecting the principle of taysir (making things easier for others) and providing the best service, in line with the value of amanah (trustworthiness) in service and transactions. Future research is recommended to add variables such as perceived usefulness, quality and completeness of features, or service to broaden understanding of the factors influencing business expectations.
Co-Authors Citra Etika Cyndi Eka Pratiwi Ghina Ulfah Saefurrohman Liya Ermawati Nurwahyu Ningsih