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All Journal Jurnal Manajemen Pendidikan Jurnal Pemberdayaan Masyarakat
Bagus Kisworo
Universitas Negeri Semarang, Indonesia
Education Social Sciences

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STRATEGI MARKETING PADA LEMBAGA PENDIDIKAN PROFESI DAN KEWIRAUSAHAAN (LPPK) BHAKTI NUSA SEMARANG Resti Lusyaningsih; Bagus Kisworo
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1842

Abstract

This study aims to describe the application of the 7P marketing mix implemented in professional and entrepreneurial education institutions in the hospitality and cruise ship programs in adapting to the digital era, as well as to identify the supporting and inhibiting factors that influence the implementation of marketing strategies. This study uses a descriptive qualitative approach with data collection techniques through interviews, observation, and documentation. The results show that the institution's products, namely hospitality and cruise ship programs based on SKKNI (National Competency Standards), have clear pricing supported by the institution's strategic location, as well as institutional promotion that integrates conventional and digital approaches. Qualified human resources provide responsive services, supported by online service and registration processes and physical evidence in the form of adequate facilities and digital documentation. Digital adaptation accelerates the delivery of information and expands market reach. The high demand for hospitality skills is a supporting factor, while the limitations of digital platform optimization are a hindering factor in the implementation of marketing strategies. These findings provide insights into how institutions in the hospitality sector apply conventional and digital marketing strategies as well as digital transformation in marketing.
Eco-print Batik Training to Promote Independence of Persons with Disabilities at Inclusive Islamic Boarding School Puji Lestari; Bagus Kisworo; Nailur Rahmawati; Eta Yuni Lestari
Jurnal Pemberdayaan Masyarakat Vol 4, No 3 (2025)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jpm.v4i3.530

Abstract

This study aims to promote the independence of persons with disabilities through eco-print batik training at Pondok Pesantren Inklusi Nurul Maksum in Semarang, thereby supporting the achievement of the United Nations' Sustainable Development Goals (SDGs). This study employs a descriptive-qualitative approach, specifically community-based participatory action research. This study addresses three fundamental issues: increasing knowledge about the right to education for persons with disabilities, improving the skills of persons with disabilities through eco-print batik making, and developing superior products and marketing them through digital media. The training results showed an increase in participants with disabilities' understanding of their rights as stipulated in Law No. 8 of 2016, mastery of environmentally friendly eco-print batik techniques, and the creation of "The Leaf of Nusantara" batik products that are marketed digitally. This training has been proven to enhance the confidence and economic capacity of persons with disabilities, fostering a more inclusive environment. This article recommends a community-based training model as an effective empowerment strategy to support social justice and achieve the SDGs globally.
STRATEGI MARKETING PADA LEMBAGA PENDIDIKAN PROFESI DAN KEWIRAUSAHAAN (LPPK) BHAKTI NUSA SEMARANG Resti Lusyaningsih; Bagus Kisworo
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1842

Abstract

This study aims to describe the application of the 7P marketing mix implemented in professional and entrepreneurial education institutions in the hospitality and cruise ship programs in adapting to the digital era, as well as to identify the supporting and inhibiting factors that influence the implementation of marketing strategies. This study uses a descriptive qualitative approach with data collection techniques through interviews, observation, and documentation. The results show that the institution's products, namely hospitality and cruise ship programs based on SKKNI (National Competency Standards), have clear pricing supported by the institution's strategic location, as well as institutional promotion that integrates conventional and digital approaches. Qualified human resources provide responsive services, supported by online service and registration processes and physical evidence in the form of adequate facilities and digital documentation. Digital adaptation accelerates the delivery of information and expands market reach. The high demand for hospitality skills is a supporting factor, while the limitations of digital platform optimization are a hindering factor in the implementation of marketing strategies. These findings provide insights into how institutions in the hospitality sector apply conventional and digital marketing strategies as well as digital transformation in marketing.
Co-Authors Eta Yuni Lestari Nailur Rahmawati Puji Lestari Resti Lusyaningsih