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All Journal Community Engagement and Emergence Journal (CEEJ) Society
Maya Maria
Indonesia Open University
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemodelan Struktural Prediktor Perilaku dan Strategi Prioritas Pemangku Kepentingan untuk Konsumsi Hijau di Kalangan Pemuda Indonesia Maya Maria; Anisa Zahwa Akbara; Ginta Ginting
Society Vol 13 No 2 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i2.855

Abstract

This study examines the behavioral determinants and strategic enablers of green consumption among Indonesian youth, aligning with Sustainable Development Goal 12: Responsible Consumption and Production. Employing a mixed-methods approach, the research integrates structural modeling via partial least squares structural equation modeling (PLS-SEM) with multi-stakeholder prioritization through the Analytic Hierarchy Process (AHP). Quantitative data collected from 229 respondents aged 18–35 indicate that attitude (? = 0.89), perceived behavioral control (? = 0.16), and actual behavior (? = 0.70) significantly influence the willingness to engage in green consumption. Interestingly, perceived behavioral control also exerts a negative effect (? = –0.58), pointing to possible psychological or systemic constraints. Complementary qualitative insights were obtained from focus group discussions involving 25 stakeholders representing government agencies, non-governmental organizations, academia, and the private sector. These discussions identified and ranked key sustainability strategies, with top priorities including the integration of environmental topics into formal education, the expansion of eco-friendly public infrastructure, and the enhancement of youth-focused awareness campaigns. The findings underscore the dual necessity of fostering individual behavioral intentions and providing institutional support through coordinated stakeholder action. This study offers evidence-based recommendations for policymakers, educators, and industry actors to strengthen youth engagement in sustainable consumption initiatives.
The Role of Customer Satisfaction in Mediating the Influence of the 5P Marketing Mix on Customer Loyalty of Jenius Bank BTPN in Yogyakarta Agustin Hermawati; Arthur Sitaniapessy; Maya Maria
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 6 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i3.8772

Abstract

Research Aims: This study aims to evaluate the influence 5P marketing mix on customer loyalty, with customer satisfaction as a mediating variable, specifically for Jenius Bank BTPN customers in Yogyakarta. Design/methodology/approach: This research adopts a quantitative descriptive. Data were collected through a questionnaire Jenius customers. A total of 160 questionnaires were distributed, but only 140 valid responses were used due to 22 respondents not meeting the predefined criteria. Research Findings: The findings indicate that, directly, the product, price, and people variables have a positive and significant impact on customer loyalty, while place and promotion do not. However, in the indirect relationship, product, price, and promotion positively and significantly influence customer loyalty when mediated by customer satisfaction, whereas place and people do not show a significant indirect effect. Theoretical Contribution/Originality: It highlights the influence of product, price, and promotion on satisfaction and loyalty, providing strategic insights for Jenius Bank BTPN.
Co-Authors Agustin Hermawati Anisa Zahwa Akbara Arthur Sitaniapessy Ginta Ginting