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All Journal Journal of Educational Management Research IZZI: Jurnal Ekonomi Islam
Mufidatul Himmah
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Integrating Community-Based Ecotourism into Educational Development: Empowering Local Communities and Enhancing Sustainable Practices Mufidatul Himmah; Ratih Ika Wulan Dari Laila
Journal of Educational Management Research Vol. 4 No. 4 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i4.1118

Abstract

This study examines the development of coastal community-based ecotourism in Probolinggo Regency and its impact on local community empowerment and income generation. The research employed a descriptive qualitative method, with data collected through observation, interviews, and documentation. The results indicate that local communities are actively involved in ecotourism through homestay management, local guides, traditional food production, and environmental conservation. Village institutions such as Village-Owned Enterprises (BUMDes) and Tourism Awareness Groups (Pokdarwis) play a crucial role in facilitating training and participation. Consequently, the community's monthly income increased by between IDR 500,000 and IDR 1,500,000, as well as a greater awareness of environmental and cultural preservation. Theoretically, this study contributes to educational development, particularly in community education and lifelong learning. It highlights how informal and non-formal education through training, mentoring, and hands-on experience can effectively empower rural communities. Ecotourism serves as a tangible learning space that promotes civic responsibility and the values of sustainable development. For educational institutions, these findings emphasize the importance of integrating community-based practices into the curriculum, particularly in the areas of tourism, environmental studies, and citizenship education, to strengthen the link between formal education and community empowerment efforts.
STRATEGI PEMASARAN DALAM MENINGKATKAN MINAT PEMBELI Mufidatul Himmah
IZZI: Jurnal Ekonomi Islam Vol. 3 No. 2 (2023): IZZI: Jurnal Ekonomi Islam
Publisher : Prodi Manajemen Bisnis Syariah

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Abstract

The purpose of this study was to determine the strategy used at the Toko Rakhato increase sales in this business unit.  The type of data source used in this study is primary where this primary data is obtained from the results of interviews conducted with the owner of the Counter Toko Rakha, the object in this study is the application of strategies to the Counter Toko Rakha, which aims to find out how the process progresses.  and the implementation of the strategy implemented by Toko Rakha.  Toko Rakhahas carried out various good strategies, also has a principle which does not want to be outdone by existing business units, so the strategies that are carried out are also very rarely carried out by other business units, and because this strategy makes Toko Rakha - Najah Store is growing and is in great demand by consumers. Strategy is a set of related activity plans to find out consumer needs and develop, promote, and set appropriate prices for products or services to achieve customer satisfaction and earn profits.  The marketing strategy includes target consumers, advertising, promotion mix, and media determination.
Co-Authors Ratih Ika Wulan Dari Laila