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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Ekonomi dan Bisnis
Emi Debora Sinaga
Universitas Negeri Medan
Economics, Econometrics & Finance Education

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Pengaruh Dividend Payout terhadap Harga Saham Perusahaan Perbankan KBMI 4 di BEI Periode 2020-2025 Septy Idola Simamora; Indi Paska Simamora; Emi Debora Sinaga; Putri Kemala Dewi Lubis
Surplus: Jurnal Ekonomi dan Bisnis Vol. 4 No. 2 (2026): Januari-Juni 2026
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v4i2.1919

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Dividend Payout Ratio (DPR) terhadap harga saham perusahaan perbankan KBMI 4 yang terdaftar di Bursa Efek Indonesia periode 2020–2025. Penelitian menggunakan metode kuantitatif dengan pendekatan asosiatif kausal dan data panel yang dianalisis menggunakan aplikasi E-Views. Data penelitian berupa data sekunder yang diperoleh dari laporan keuangan dan data harga saham perusahaan perbankan KBMI 4. Teknik analisis menggunakan regresi data panel melalui pengujian Common Effect Model (CEM), Fixed Effect Model (FEM), dan Random Effect Model (REM). Hasil penelitian menunjukkan bahwa Dividend Payout Ratio (DPR) tidak berpengaruh signifikan terhadap harga saham perusahaan perbankan KBMI 4 periode 2020–2025. Hal ini menunjukkan bahwa investor lebih mempertimbangkan faktor fundamental lain dibandingkan kebijakan dividen dalam menentukan keputusan investasi.
ANALISIS STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN USAHA KOPI KENANGAN DI ERA DIGITAL Emi Debora Sinaga; Christella Josephine Simbolon; Septy Idola Simamora; Rosianna Hareva Gultom
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 Nomor 02, Juni 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.15936

Abstract

The development of information technology has transformed the way companies market their products and services to consumers. The utilization of various digital platforms enables businesses to establish more effective, faster, and broader communication with customers. One company that has successfully adapted to this transformation is Kopi Kenangan, which utilizes social media, digital applications, and online ordering services as part of its marketing strategy. This study aims to examine how the digital marketing strategies implemented by Kopi Kenangan contribute to increasing sales in the digital era.This research employs a qualitative descriptive approach using secondary data obtained from Instagram content analysis, customer reviews on Google Reviews, and information related to the company's outlet network and digital application usage. The findings indicate that Kopi Kenangan's digital marketing activities are primarily focused on building brand awareness through social media content, supported by digital promotions and the convenience of transactions through its mobile application. These strategies have a positive impact on customer experience, enhance customer loyalty, and support sales growth. However, several technical issues related to the digital platform were still identified and require further attention to improve the effectiveness of the company's marketing efforts.
Co-Authors Christella Josephine Simbolon Indi Paska Simamora Putri Kemala Dewi Lubis Rosianna Hareva Gultom Septy Idola Simamora