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All Journal Jurnal Biogenerasi
Yohana Anggriani
Universitas Nusa Nipa
Education Languange, Linguistic, Communication & Media Other

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STRATEGI PEMASARAN TANAMAN TOMAT ( Salonum lycopersicum) DI KEBUN PRAKTEK FAKULTAS TEKNOLOGI PANGAN PERTANIAN DAN PERIKANAN Taras Iawan Saputera Wanda; Margareta Olivia Wilma Tokan; Yohana Anggriani
Jurnal Biogenerasi Vol. 11 No. 2 (2026): April - Juni 2026
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/75m6pw96

Abstract

This study aims to determine the tomato marketing strategy in the Practical Garden of the Faculty of Food Technology, Agriculture, and Fisheries, Nusa Nipa University, Maumere. The respondents were selected using a purposive sampling technique. Respondents were tomato farmers and tomato consumers. Data analysis used a SWOT analysis. The internal factors (strengths and weaknesses) scored 3.20, indicating that the internal conditions of tomato marketing are strong, meaning that strengths outweigh weaknesses. Given these internal conditions, tomato marketing has the potential to be developed and lead to business growth. The external factors (opportunities and threats) scored 2.98, indicating that the external conditions of tomato marketing are moderate, meaning that available opportunities outweigh threats. This situation provides an opportunity for continued development of tomato marketing, thus supporting the growth of the tomato marketing business. A viable marketing strategy is a growth strategy with a stability approach, which leverages existing strengths and opportunities, improves weaknesses, and anticipates threats gradually and sustainably by leveraging farmer experience and production continuity, improving tomato quality, maximizing support from relevant institutions, and controlling and efficiencies in production and distribution costs. The implementation of this strategy is expected to increase the sustainability of tomato marketing in practical gardens
ANALISIS USAHATANI TANAMAN TOMAT (Solanum Lycopersium) DI KEBUN PRAKTEK FAKULTAS TEKNOLOGI PANGAN PERTANIAN DAN PERIKANAN UNIVERSITAS NUSA NIPA Achmad Robbi; Yohana Anggriani; Taras Iawan Saputera Wanda
Jurnal Biogenerasi Vol. 11 No. 1 (2026): Volume 11, no 1, 2026, (Januari - Maret 2026)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/biogenerasi.v11i1.8087

Abstract

Tomato farming (Solanum lycopersicum) is one of the horticultural activities with considerable economic potential; however, it also faces challenges such as high production costs, cultivation risks, and price fluctuations. This study aims to analyze production costs, revenue, income, and financial feasibility of tomato farming conducted at the Practice Garden of the Faculty of Food Technology, Agriculture, and Fisheries, Nusa Nipa University, Indonesia. A descriptive quantitative approach was employed, using primary data obtained from direct observation and systematic recording during the farming activities, as well as secondary data from relevant institutional reports and literature.The results indicate that the total production cost of tomato farming amounted to IDR 5,728,664, while total revenue reached IDR 6,000,000, resulting in a net income of IDR 271,336 per planting season. Financial feasibility analysis using the Revenue-Cost (R/C) Ratio yielded a value of 1.05, indicating that the tomato farming enterprise is economically feasible and profitable. Therefore, tomato farming at the practice garden has the potential to be further developed, particularly through improved efficiency in input utilization and better cost management. This study is expected to serve as a reference for students, farm managers, and farmers in making informed decisions regarding sustainable horticultural farming practices.
Co-Authors Achmad Robbi Margareta Olivia Wilma Tokan Taras Iawan Saputera Wanda Taras Iawan Saputera Wanda