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All Journal SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Edu Sociata : Jurnal Pendidikan Sosiologi
Andi Asywid Nur
Universitas Muhammadiyah Makassar
Religion Arts Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Perilaku konsumtif mahasiswa melalui aplikasi TikTok Shop ditinjau dari Perspektif Jean Baudrillard Hadisaputra Hadisaputra; Andi Asywid Nur; Asika Zahra; Melisa Febrianti Sofyan
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 11 No 1 (2025): February 2025
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v11i1.18038

Abstract

This research aims to reveal patterns of consumer behavior and identify the impacts of such behavior among students at Unismuh Makassar. Using qualitative methods and a case study approach, the research explores the dynamics behind students' purchasing decisions through data collection techniques such as observation, interviews, and document analysis. The findings of this study indicate that Unismuh Makassar students exhibit high levels of consumerism, driven by a desire to appear fashionable and take advantage of various discounts offered during events like the TikTok Shopping 12.12 Mega Sale. Additionally, their behavior is influenced by marketing strategies involving public figures or their favorite celebrities. This consumerism is not only driven by the need to conform to social norms and enhance self-image but also by the influence of social media and the phenomenon of hyperreality, as explained in Jean Baudrillard's theory of simulacra and simulation. The impact of this consumer behavior is twofold: on one hand, there is an increase in self-confidence among the students; on the other hand, this behavior often leads to negative effects such as overspending, which can disrupt students' financial stability and reduce their ability to save and invest for the future.
Persepsi Mahasiswa Farmasi Terhadap Pengobatan Tradisional Majappi-Jappi Nur Alam Rahayu; Hadi Saputra; Fadillah Kurnia Ananda Hasapri; Andi Asywid Nur; Annisa Istiqfarah; Gita Rahayu; Muh Riswan
EDU SOCIATA ( JURNAL PENDIDIKAN SOSIOLOGI ) Vol 7 No 1 (2024): Edu Sociata : Jurnal Pendidikan Sosiologi
Publisher : EDU SOCIATA ( JURNAL PENDIDIKAN SOSIOLOGI )

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/es.v7i1.2290

Abstract

This study aims to understand the perceptions of pharmacy students at Universitas Muhammadiyah Makassar towards the traditional medicine Majappi-Jappi. This research is qualitative, using a phenomenological approach. The determination of informants in this study used purposive sampling, with 15 pharmacy students from the class of 2023 as informants. Data collection was carried out by combining interviews with observations. The results of this study indicate that pharmacy students at Unismuh Makassar have diverse perceptions of Majappi-Jappi traditional medicine, which are divided into three main categories: pro, neutral, and contra. (1) Students who support traditional Majappi-Jappi medicine emphasize that this method has minimal side effects, is supported by family beliefs, and personal experience. (2) Students who are neutral tend to recognize the benefits of both types of treatment, both traditional and modern. They choose the type of treatment based on specific situations or health conditions, while advocating for further scientific research on traditional medicine to understand its benefits and potential risks. (3) Students who prefer modern medicine consider it more efficient, clinically tested, and more accessible.
Co-Authors Annisa Istiqfarah Asika Zahra Fadillah Kurnia Ananda Hasapri Gita Rahayu hadi saputra Hadisaputra Hadisaputra Melisa Febrianti Sofyan Muh Riswan Nur Alam Rahayu