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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JOURNAL SCIENTIFIC OF MANDALIKA (JSM)
Latifa Ramonita
LSPR Institute of Communication and Business
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Other

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Gaya Komunikasi Digital: Peran Ucita Pohan dalam Mendorong Pemberdayaan Perempuan dan Self-acceptance di Instagram Henyn Evelin; Aura Satria Tirta Iman; Latifa Ramonita
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 4 (2025): OCTOBER-DECEMBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i4.3907

Abstract

Stereotypes and negative perceptions of women have existed from the past until today. With the advancement of time, social media platforms like Instagram have become a space for influencers to build businesses and share information, including Ucita Pohan, a mid-tier influencer. The problem statement in this research is how to analyze Ucita Pohan's communication style through Instagram in efforts to  build Woman empowerment and Self-acceptance since 2023. The research method used is descriptive qualitative, with primary data collected through direct and online interviews, as well as secondary data from literature sources. The findings reveal that Ucita Pohan underwent three processes in Fritz Heider's attribution theory, which underlie her actions in disseminating messages and support her current communication style. Additionally, she uses eight out of ten communication styles according to Robert W. Norton. Ucita Pohan creates high-quality content through her unique, cheerful, humble, and sincere character that resonates with her audience. This research is expected to contribute to the field of communication studies by providing insights into the communication styles of influencers in shaping the opinions and character of their followers. Additionally, this study enriches the discourse on women's empowerment and self-acceptance by demonstrating how an inclusive communication style can serve as a tool to promote women's empowerment in digital spaces.
Makna lirik lagu beranjak dewasa oleh nadin amizah kajian teori hermeneutika schleiermacher Mellyka Maharani Jatmiko; Latifa Ramonita
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 7 No. 4 (2026): (In Progress)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol7iss4pp529-536

Abstract

The process of transitioning into adulthood is a complex phase characterized by emotional instability, identity negotiation, and psychological uncertainty, particularly among Generation Z. Popular music often functions as a reflective medium that articulates such experiences, one of which is expressed through the song Beranjak Dewasa by Nadin Amizah. This study aims to analyze the meaning embedded in the song’s lyrics using Schleiermacher’s hermeneutic approach, which emphasizes grammatical and psychological interpretation.This research employs a qualitative descriptive method through textual analysis of selected lyric excerpts that represent the process of individual maturation. The findings indicate that the song’s lyrics portray inner conflict, emotional vulnerability, acceptance of change, and awareness of life’s imperfections as integral parts of becoming an adult. Grammatically, the song uses simple yet emotionally rich diction, creating an intimate and reflective tone, while psychologically, the lyrics reflect the songwriter’s subjective emotional experiences. This study contributes to the fields of communication and popular music studies by demonstrating the relevance of hermeneutic analysis in interpreting contemporary song lyrics and by providing insights into the representation of the quarter-life crisis in Indonesian popular music narratives
Co-Authors Aura Satria Tirta Iman Henyn Evelin Mellyka Maharani Jatmiko