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All Journal Journal of Artificial Intelligence and Digital Business Journal of Innovative and Creativity Jurnal Manajemen, Bisnis dan Kewirausahaan
Irwansyah Putra
Universitas Medan Area
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Online Promotion Dan Persepsi Kemudahan Terhadap Keputusan Penggunaan E-Wallet Ovo Pada Masyarakat Azzahra Desire Safira Siahaan; Muthya Rahmi Darmansyah; Hesti Sabrina; Irwansyah Putra
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 1 (2025): : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i1.5076

Abstract

E-wallet users as digital wallets are the choice of the people of Medan City, especially the OVO e-wallet for online system payments in transactions. It is suspected that the increase in the use of the OVO e-wallet is due to online promotion factors and perceived ease of use. The purpose of the study was to determine the effect of online promotion and perceived ease of use on the decision to use the OVO e-wallet in the community. The research method is quantitative and associative. The population is the people of Medan Sunggal District, Medan City, totaling 140,138 people and the number of samples is 100 people. The research data comes from primary data and the data collection process uses a questionnaire. The analysis technique using statistical models consists of validity, reliability, classical assumptions, multiple linear regression, t-test, F-test and coefficient of determination (R2) using SPSS (Statistical Product and Service Solutions) software version 25. The results of the study that partially there is an influence of online promotion and perceived ease of use on the decision to use the OVO e-wallet with each t-count value (7.578 and 2.110) greater than t-table (1.660) and a significance level (0.000 and 0.037) less than 0.05. From the F test, it was obtained that Fcount> Ftable (64.079> 3.090) with a significance level (0.000 <0.05), so the hypothesis is accepted, simultaneously online promotion and perceived ease of use have a positive and significant effect on the decision to use the OVO e-wallet. The R Square value is 0.569 which means that 56.9% of the variation of independent variables (online promotion and perceived ease) can explain the decision to use the OVO e-wallet and the remaining 431% is influenced by other variables.
Pengaruh Promosi Media Sosial Dan Kualitas Pelayanan Terhadap Minat Berkunjung Kembali Di Wisata Alas Hills Kota Cane, Kecamatan Babussalam Kabupaten Aceh Tenggara Hera Br Togatorop; Irwansyah Putra; Nindya Yunita
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7566

Abstract

This research aims to find out the influence of social media promotion and service quality on the interest of returning to Alas Hills Tourism in Cane City, Babussalam District, Southeast Aceh Regency. The phenomenon behind this research is that there is still low access to tourist information through social media and the quality of service that is considered not optimal, such as irregularity of parking areas, lack of entrance fees, lack of identity of officers, and services that are not yet responsive. This research uses a quantitative approach with the type of explanatory research. The study population consisted of 16,270 visitors, and the sample was determined using the Slovin formula so that 99 respondents were selected through the purposive sampling technique. Data collection is done through the distribution of questionnaires, interviews, and documentation studies. Data is processed using SPSS 27 analysis tool Data analysis technique using multiple linear regression analysis, t test, F test, and coefficient of determination (R²). The research results show that: (1) Social media promotion has a positive and significant effect on the interest of returning, which means that the better the promotion is carried out through digital platforms, the higher the interest of tourists to visit again. (2) The quality of service has a positive and significant effect on the interest in returning, showing that good service is able to create a positive experience for visitors. (3) Social media promotion and service quality simultaneously have a positive and significant effect on the interest in returning. Thus, tourism managers are expected to improve digital promotion strategies and improve service quality to increase visitor loyalty.
Pengaruh Media Sosial dan E-WOM terhadap Minat Pembeli Sepatu Compass pada Market Place Tokopedia di Kecamatan Medan Sunggal Alvin Damora Lubis Lubis; Alfifto Alfifto; Nindya Yunita; Irwansyah Putra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8187

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Media Sosial dan Electronic Word of Mouth (E-WOM) terhadap Minat Beli sepatu Compass pada marketplace Tokopedia di Kecamatan Medan Sunggal. Penelitian ini menggunakan metode kuantitatif dengan penyebaran kuesioner kepada 160 responden yang pernah melihat atau membeli sepatu Compass melalui Tokopedia. Analisis data dilakukan dengan uji validitas, reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi menggunakan program SPSS versi 25. Hasil penelitian menunjukkan bahwa variabel Media Sosial berpengaruh positif dan signifikan terhadap Minat Beli sepatu Compass di Kecamatan Medan Sunggal, yang berarti semakin baik penggunaan media sosial dalam promosi, semakin tinggi pula minat pembeli. Variabel E-WOM juga berpengaruh positif dan signifikan terhadap Minat Beli, yang menunjukkan bahwa semakin baik komunikasi electronic word of mouth yang diterima konsumen, maka semakin meningkat pula minat mereka untuk membeli produk tersebut. Secara simultan, kedua variabel yaitu Media Sosial dan E-WOM berpengaruh positif dan signifikan terhadap Minat Beli sepatu Compass di Tokopedia . Nilai koefisien determinasi (R²) sebesar 0,850 menunjukkan bahwa 85% variasi Minat Beli dapat dijelaskan oleh kedua variabel tersebut, sementara 15% sisanya dipengaruhi oleh faktor lain di luar penelitian ini seperti harga, Lokasi,pelayanan dan distribusi
Pengaruh E-Marketing dan Electronic Word of Mouth terhadap Loyalitas Pelanggan Coffee Torsa Yola Anggreni Br Situmorang; Nindya Yunita; Irwansyah Putra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8981

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh e-marketing dan Electronic Word of Mouth terhadap loyalitas pelanggan coffee Torsa. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif, yang bertujuan untuk menganalisis hubungan antara variabel bebas dan variabel terikat. Jumlah sampel dalam penelitian ini adalah 99 responden, yaitu pelanggan yang telah melakukan kunjungan ke Coffee Torsa minimal dua kali. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan program SPSS versi 27 dengan pengujian statistik berupa uji parsial (uji t), uji simultan (uji F), dan uji koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa variabel e-marketing (X1) dan Electronic Word of Mouth (X2) masing-masing berpengaruh positif dan signifikan terhadap variabel loyalitas pelanggan (Y). Secara simultan, kedua variabel bebas tersebut juga berpengaruh signifikan terhadap minat berkunjung kembali.Nilai koefisien determinasi (Adjusted R²) sebesar 51,2% menunjukkan bahwa loyalitas pelanggan dapat dijelaskan oleh pengaruh e-marketing dan Electronic Word of Mouth, sedangkan sisanya sebesar 48,8 % dipengaruhi oleh variabel lain di luar penelitian ini. Hasil penelitian ini menunjukkan bahwa semakin baik e-marketing dan semakin efektif Electronic Word of Mouth yang diterapkan, maka semakin tinggi minat pelanggan untuk melakukan kunjungan kembali ke Coffee Torsa Berdasarkan nilai Adjusted R Square 0,512 berarti 51,2 % Loyalitas Pelanggan dapat di jelaskan oleh E-Marketing (x1) dan Electronic Word of Mouth (x2) Sedangkan sisanya 48,8 % dapat dijelaskan oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini.
Co-Authors Alfifto Alvin Damora Lubis Lubis Azzahra Desire Safira Siahaan Hera Br Togatorop Hesti Sabrina Muthya Rahmi Darmansyah Nindya Yunita Yola Anggreni Br Situmorang