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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Hery Pudjoprastyono
Universitas Pembangunan Nasional Veteran Jawa Timur
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Public Health Social Sciences

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Pengaruh Kualitas Produk Dan Celebrity Endorser Terhadap Keputusan Pembelian Bedak Muka Padat Pixy Pada Official Store Di Shopee Dinda Eka Afrizans; Hery Pudjoprastyono
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8274

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan celebrity endorser terhadap keputusan pembelian bedak muka padat Pixy pada Official Store di Shopee. Jenis penelitian ini adalah kuantitatif dengan pendekatan deskriptif. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah melakukan pembelian bedak muka padat pixy pada official store di shopee. Teknik pengumpulan data dilakukan melalui kuisioner kepada 66 responden yang dipilih dengan teknik purposive sampling. Data dianalisis menggunakan Partial Least Square (PLS) dengan bantuan software SmartPLS. Hasil penelitian menunjukkan bahwa kualitas produk dan celebrity endorser berpengaruh positif terhadap keputusan pembelian bedak muka padat Pixy pada Official Store di Shopee. Temuan ini memberikan implikasi penting bagi pengembangan strategi pemasaran berkelanjutan dalam industri kosmetik
Image Enhancement and Effective Recruitment Strategies in the Brokerage Industry Pt. Victory International Futures : Strategi Peningkatan Citra dan Efektivitas Rekrutmen Pada Industri Pialang PT. Victory Internasional Futures Nurul Haromaini; Hery Pudjoprastyono
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 9 No. 3 (2025): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

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Abstract

The commodity futures brokerage industry in Indonesia faces serious challenges in building a positive image due to low public financial literacy and rampant cases of illegal investment fraud. This condition has a direct impact on the effectiveness of labor recruitment, as negative perceptions discourage potential applicants from joining the sector. This community service aims to increase public understanding of the legality of futures investment and strengthen the image of the brokerage company PT Victory Internasional Futures to support a more effective recruitment process. The method used is descriptive qualitative through observation and interviews, as well as the implementation of an educational webinar entitled “Peel Through Futures Trading”. The results showed an increase in participants' understanding of futures trading mechanisms, company legality, and available career opportunities. Digital communication strategies through social media, testimonials, and collaboration with educational institutions have also proven effective in attracting qualified applicants and shifting negative public perceptions. Systematic public education and a structured recruitment approach are key to addressing industry stigma and challenges. The results of this activity emphasize the importance of collaboration between financial literacy and employer branding strategies in creating a sustainable and trusted recruitment system.
Co-Authors Dinda Eka Afrizans Nurul Haromaini