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p-Index From 2021 - 2026
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All Journal ASEAN Journal on Hospitality and Tourism E-Journal of Tourism
Yustisia Pasfatima Mbulu
Universitas Pancasila, Jakarta, Indonesia
Arts Humanities Engineering Social Sciences

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Do Authentic Souvenirs and Co-created Shopping Experiences Enhance Shopping Satisfaction? Evidence from Indonesian Supermarket Tourism Yustisia Pasfatima Mbulu; Fetty Nurmala Rossi; Vitha Octavanny
E-Journal of Tourism Volume 13 Number 1 (March 2026)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v13i1.4014

Abstract

The phenomenon of supermarket tourism has emerged as a new dimension of contemporary tourism, yet research on supermarkets as providers of authentic souvenirs remains limited. This study aims to investigate the influence of souvenir authenticity and collaborative shopping experiences on tourist shopping satisfaction in Indonesia. Using a case study design at representative supermarkets in key destinations (Pasarina in Jakarta, Hokky in Surabaya, and Pepito and Bintang in Bali), the study employs a quantitative approach. Data were collected through purposive sampling from 200 domestic tourists and analyzed using Structural Equation Modeling (SEM-PLS) through SmartPLS 3.2.9. The findings indicate that souvenir authenticity and collaborative shopping experiences positively and significantly influence shopping satisfaction. These results suggest that supermarkets in Jakarta, Surabaya, and Bali are becoming culinary tourism destinations by curating authentic local products, such as artisan chocolate in Jakarta, culinary heritage products Spikoe and Blouder in Surabaya, and geographically based coffee and cocoa in Bali, while offering experiential activities. Managerial implications suggest that integrating local culture into modern retail strategies can enhance destination competitiveness.
Experiential Marketing and Tourist Satisfaction on Tourist Buses: A Comparison between Jakarta, Indonesia and Hainan, China Ayydnamira Namira; Yustisia Pasfatima Mbulu; Benofit Aldianto Nugroho
ASEAN Journal on Hospitality and Tourism Vol. 24 No. 1 (2026):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2026.24.1.03

Abstract

Tourist buses are defined as a mode of land transportation designed explicitly for the needs of tourists by providing facilities that provide comfort, safety, and entertainment. The purpose of this research is to compare the effects of experiential marketing on visitor satisfaction with regard to bus transportation in Indonesia and Hainan. China. This study use a quantitative methodology and Smart PLS 3.2.9 for SEM analysis. Questionnaires with a sample size of 300 respondents were sent as part of the data collection method used in this study. Study conduted in Indonesia and Hainan showed that not all elements of experiential marketing significantly influence the satisfaction of Indonesian tourists on tourist buses in Jakarta, Indonesia. The analysis shows that the thinking and related aspects influence tourist satisfaction on tourist buses in Jakarta and Hainan, China. This finding indicates that creating creative consumer thinking and social relationships between consumers and guides are important factors in increasing tourist satisfaction. The other three variables: sense, feeling, and act do not have a positive effect on tourist satisfaction in either Indonesia or Hainan, China.
Co-Authors Ayydnamira Namira Benofit Aldianto Nugroho Dziefa Ndaru Yuntafa Farisya Azzahra Fetty Nurmala Rossi Pradisha Reihani Vitha Octavanny Zagita Sahra