<![CDATA[The low cultural literacy abilities of third grade elementary school students regarding local culture are caused by limited information related to culture. The influx of foreign culture through social media can reduce interest in local culture. This research aims to produce a pop-up book on Bali I Pengangon Bebek with the topic that each component has a role in improving the cultural literacy skills of third grade elementary school students, which has been tested in terms of validity, practicality and effectiveness. This research uses qualitative and quantitative data analysis techniques using test methods, assessment scales and questionnaires. The subjects of this research involved pop-up books and 19 third grade elementary school students. The results of the research show that: (1) the printed pop-up book contains Satua Bali cultural content with the topic "every component has a role," (2) the pop-up book was declared feasible based on the media expert test (4.77) and the material expert test (4.89) with very good qualifications, (3) pop-up books are declared practical based on user trials, with percentages of 97.7% and 96.9%, both very good, (4) effectiveness of using Pop-Up Books Satua Bali I Pengangon Bebek on topic "Each component has a role" has been proven to improve the cultural literacy skills of third grade elementary school students, with a t-test value of 0.01 which shows a significance of less than 0.05 (5% significance level). Based on these results, it was concluded that the pop-up book Satua Bali I Pengangon Bebek was feasible, practical and effective as a learning medium for improving the cultural literacy skills of third grade elementary school students.]]>
