Anita Kristina
Universiytas Trunojoyo Madura

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The Role of Religious Brand Community Support in Enhancing Value Co-Creation in Religio-Centric Markets: Case Study in Religious Tourism Destinations Anita Kristina; Mohammad Sofyan Yasin
Journal of Sharia Economics, Banking and Accounting Vol 3, No 1: 2026
Publisher : STAI Nurul Islam Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52620/jseba.v3i1.341

Abstract

The urgency of this research stems from the phenomenon of religiously-based Packaged Drinking Water in tourism destinations, presenting a unique value co-creation model within Islamic economics. This study aims to analyze the role of religious brand community support in enhancing value co-creation for "Martajasah" Packaged Drinking Water in the Syaikhona Kholil Bangkalan Religious Tourism Area. Employing a qualitative phenomenological approach, the study explores business actors' and consumers' experiences regarding how Islamic values and pilgrim community interactions influence product value perception and purchasing. The findings indicate that community support rooted in Islamic faith plays a central role; verbal interactions and recommendations based on ukhuwah islamiyah increase product value and drive transactions. This research contributes to Islamic economics and sharia marketing literature by demonstrating how value co-creation is strengthened through religious communities, offering guidance for businesses operating in religio-centric markets.
Family Food Security through Urban Farming in Housing Complexes Anita Kristina; Muhamad Abdul Jumali
Jurnal Pemberdayaan Masyarakat dan Komunitas Vol 2, No 2: 2025
Publisher : STAI Nurul Islam Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52620/jpmk.v2i2.186

Abstract

This community service program aims to improve family food security in housing complexes through urban farming. The program involves training and mentoring for residents, specifically residents of RT 13 in the Bumi Candi Asri housing complex, Sidoarjo. Activities include utilizing limited land to grow vegetables and other productive plants. The objectives of this activity are to increase access to healthy and nutritious food, strengthen family food self-sufficiency, and raise awareness of the importance of a sustainable lifestyle. The expected outcome of this activity is to have a positive impact on food security, the economy, and the environment in the housing complex.