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Kontroversi Di Ketinggian Kontroversi di Ketinggian Analisis Framing Pemberitaan Hilangnya Iphone dalam Penerbangan Garuda Endang Susilomurti; Gita Mahyarani
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 5 No. 3 (2025): September : Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v5i3.6833

Abstract

This study examines how Indonesian media framed the viral incident of a lost iPhone aboard Garuda Indonesia's flight GA716 (June 2025), applying Pan & Kosicki's framing model to analyze five news outlets. The research identifies three dominant frames: system failure (Kumparan), legal professionalism (Kompas.com), and class conflict (Poskota). Findings reveal how media narratives have shaped the public's perception of corporate accountability, with Garuda's crisis response oscillating between transparency and defensiveness. The study bridges framing theory with crisis communication (Coombs, 2007) and reputation management (Fombrun, 1996), highlighting the tension between media sensationalism and corporate image control in the digital age. Practical implications suggest that airlines must integrate real-time media monitoring with proactive reputation management strategies.
Mitos Keberlanjutan sebagai Legitimasi: Analisis Semiotik Barthes atas Praktik Conspicuous Sustainability di Ruang Publik Perkotaan Jakarta Gita Mahyarani; Endang Susilomurti
Journal of Creative Student Research Vol. 4 No. 2 (2026): April : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i2.6046

Abstract

This study analyzes green consumption practices through the use of dedicated electric vehicle (EV) parking spaces in Jakarta's public spaces as a form of conspicuous sustainability. Using Roland Barthes' semiotic approach, the research examines how visual signs and spatial arrangements in shopping malls (Pondok Indah Mall and Kota Kasablanka) and government offices (Ditjen Minerba and Cyber 2 Building Kuningan) produce social and moral meanings. Data were collected through non-participant observation and visual documentation at these four sites, followed by analysis using Barthes' three levels of meaning (denotation, connotation, and myth). The analysis employs Barthes' three levels of meaning: denotation, connotation, and myth. Findings indicate that EV parking functions not only as a functional facility but as a symbolic communication medium that converts green values into symbolic capital. Through mechanisms of denotative privileged access, connotative social status, and the myth of "green as universal virtue," conspicuous consumption practices transform into conspicuous sustainability—morally legitimized status consumption. This article contributes to environmental communication studies by integrating Barthesian semiotics and conspicuous consumption theory to unpack the ambivalence of sustainability discourse in urban Indonesia.