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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Community Dedication Jurnal Ekonomi dan Bisnis (Jebi) Review of International Economy and finance (RITEF)
Sigit Sugiardi
Universitas Panca Bhakti – Pontianak
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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E-COMMERCE AND CHANGES IN CONSUMER BEHAVIOUR IN THE ECONOMY 5.0 ERA Sigit Sugiardi; Apriyanto; Kevin Hermanto Tupamahu
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.2699

Abstract

The rapid development of E-Commerce in the Economy 5.0 era has triggered drastic changes in consumer behaviour. Modern consumers demand a fast, convenient and personalised shopping experience, supported by advanced technologies such as artificial intelligence (AI) and big data. Consumers are now more informed and active in the purchasing process, often conducting in-depth research and taking advantage of online reviews before deciding to buy a product. They also expect a seamless integration between online and offline shopping experiences. These changes require businesses to adapt and innovate in order to meet ever-increasing consumer expectations. An omnichannel strategy is important in ensuring consistency and quality of the customer experience. Businesses also need to continue to take advantage of the latest technology to provide relevant and secure services. Ultimately, these changes are forcing businesses to focus more on customer needs and wants, driving the creation of added value that can increase customer loyalty and satisfaction. Adaptability and innovation are key for businesses to remain competitive in the dynamic Economy 5.0 era.
PENGARUH GREEN ECONOMY TERHADAP PENINGKATAN PRODUKTIVITAS SEKTOR PERTANIAN LOKAL Melyana R Pugu; Rita Hayati; Sigit Sugiardi; Al-Amin
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 3 (2025): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Abstract

The purpose of this research is to see how the Influence of Green Economy on Increasing Productivity of the Local Agricultural Sector. The method of this research is This research is a type of literature research; This means that the information materials used come from library sources in the form of books, encyclopedias, magazines, journals, newspapers, journals, and others. The form of this research is descriptive, analytical, and critical. The application of the green economy concept in the local agricultural sector can have a positive impact on increasing productivity, especially with an approach that focuses on sustainability and wise management of natural resources. Through technological innovation, more efficient management of nature, and access to a wider range of markets, local farmers can increase their agricultural yields, reduce production costs, and improve socio-economic well-being. Therefore, the green economy is not only beneficial for environmental sustainability, but also provides better economic opportunities for the local agricultural sector.
OPTIMALISASI STRATEGI SEGMENTASI, TARGETING, DAN POSITIONING DALAM MENINGKATKAN DAYA SAING BISNIS MODERN Sigit Sugiardi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 12 (2026): Jurnal Ekonomi dan Bisnis (Jebi)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20118409

Abstract

Penelitian ini bertujuan untuk menganalisis optimalisasi strategi Segmentasi, Targeting, dan Positioning (STP) dalam meningkatkan daya saing bisnis modern di era digital. Perkembangan teknologi informasi, perubahan perilaku konsumen, serta meningkatnya persaingan bisnis menyebabkan perusahaan perlu menerapkan strategi pemasaran yang lebih adaptif, berbasis data, dan berorientasi pada kebutuhan pelanggan. Penelitian ini menggunakan pendekatan kualitatif dengan metode library research melalui analisis berbagai artikel jurnal bereputasi, buku akademik, dan laporan ilmiah yang relevan pada periode 2020–2025. Teknik analisis data dilakukan secara deskriptif-analitis dan thematic analysis untuk mengidentifikasi pola, tren, serta perkembangan strategi STP dalam konteks pemasaran modern. Hasil penelitian menunjukkan bahwa strategi STP tetap menjadi fondasi utama dalam pemasaran strategis, namun mengalami transformasi signifikan akibat digitalisasi bisnis. Segmentasi pasar berkembang dari pendekatan konvensional menuju segmentasi berbasis perilaku digital dan customer analytics. Strategi targeting menjadi lebih efektif melalui pemanfaatan artificial intelligence, big data, dan media sosial, sedangkan positioning merek semakin dipengaruhi oleh pengalaman pelanggan dan interaksi digital. Penelitian ini juga menemukan bahwa optimalisasi strategi STP mampu meningkatkan customer engagement, loyalitas pelanggan, efektivitas pemasaran, dan keunggulan kompetitif perusahaan. Penelitian ini memberikan kontribusi teoritis dengan mengintegrasikan konsep STP dengan digital marketing dan perilaku konsumen digital dalam konteks bisnis modern. Secara praktis, penelitian ini menjadi referensi bagi perusahaan dalam merancang strategi pemasaran yang lebih inovatif, personal, dan berkelanjutan di tengah dinamika ekonomi digital.
ECONOMIC MODERNIZATION IN THE INDONESIA–MALAYSIA BORDERLANDS: FROM INFORMAL BARTER SYSTEMS TO A DIGITAL TRADE ECOSYSTEM Sigit Sugiardi
Review of International Economy and Finance Vol. 2 No. 3 (2026): Review of International Economy and Finance (RITEF)
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20097098

Abstract

This study aims to analyze the economic modernization of the Indonesia–Malaysia borderlands by transforming informal barter systems into integrated digital trade ecosystems. The research focuses on understanding how technological development, regional integration, and institutional change reshape cross-border economic activities in frontier communities. This study employs a qualitative approach using the library research method by analyzing secondary data from Scopus-indexed journal articles, books, policy reports, and official publications published between 2020 and 2025. The data were examined using descriptive-analytical and thematic analysis techniques to identify patterns of border economic transformation, digitalization trends, and challenges of regional economic integration. The findings reveal that border economies in the Indonesia–Malaysia frontier are experiencing a gradual transition from traditional barter-based trade toward digitalized commercial systems supported by fintech, mobile payments, e-commerce, and logistics integration. However, the transformation remains uneven due to disparities in digital infrastructure, technological literacy, and institutional capacity. Informal trade systems persist because they provide flexibility, social trust, and economic access for local communities. The study also finds that digitalization contributes positively to financial inclusion and market expansion but simultaneously creates digital inequality between urbanized and remote border regions. This study contributes theoretically by integrating Border Economic Transformation Theory, Digital Ecosystem Theory, and Regional Integration Theory to explain the coexistence of traditional and modern economic systems in borderlands. Practically, the research highlights the importance of inclusive border development policies that combine technological modernization with community empowerment and socioeconomic sustainability. The study concludes that sustainable border economic modernization requires adaptive governance, equitable digital access, and participatory regional integration strategies.
Co-Authors Al-Amin Apriyanto Kevin Hermanto Tupamahu Melyana R Pugu Rita Hayati