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All Journal Advances in Human Resource Management Research Advances in Business & Industrial Marketing Research Advances in Healthcare Research Advances in Community Services Research
Michael Mncedisi Willie
Council for Medical Schemes, Pretoria, South Africa
Economics, Econometrics & Finance Health Professions Other

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Strategies for Enhancing Training and Development in Healthcare Management Michael Mncedisi Willie
Advances in Human Resource Management Research Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v3i1.408

Abstract

Purpose: This study examines strategies to enhance training and development in healthcare management, particularly in response to challenges posed by the COVID-19 pandemic. It aims to identify and assess training needs, emphasizing customized approaches to address emerging demands. Research Design and Methodology: This study employed a qualitative approach incorporating a literature review and case studies. The study focused on the pandemic’s impact on healthcare management strategies and evaluated key training requirements. Findings and Discussion: The research identified critical training needs, including health record management, supply chain processes, patient-centered care, customer service, financial management, corporate governance, and fostering a learning organization. Implications: The findings highlight the importance of tailored training programs to improve operational efficiency, patient care, financial stability, and continuous learning. This study offers valuable insights for healthcare organizations to adapt and thrive in a post-COVID-19 landscape.
Adoption of Digital Marketing Strategies by Medical Schemes in South Africa: A Case Study of Two Large Open Medical Schemes Michael Mncedisi Willie
Advances in Business & Industrial Marketing Research Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v3i1.409

Abstract

Purpose: This study examines how digital marketing strategies—mobile apps, social media, and e-mail marketing—enhance consumer engagement, retention, and trust within the health insurance sector. Research Design and Methodology: Using purposive sampling, a case study approach was employed to analyze two health insurance schemes (Scheme A and B). Data collection focuses on mobile app usage, social media engagement, and e-mail campaigns. Findings and Discussion: Scheme A saw an 85% increase in daily app logins and a 14% rise in social media followers. Meanwhile, Scheme B experienced a 39% growth in app downloads but lower social media engagement. Both schemes demonstrated a shift from e-mail marketing to mobile and social media platforms. Implications: Health insurers should prioritize mobile and social media marketing to enhance customer engagement and loyalty through personalized digital interactions. The study contributes to understanding digital marketing's role in the industry and provides insights for future research.
Brand Repositioning and Diversity: A Case Study of Lucky Dube Michael Mncedisi Willie
Advances in Business & Industrial Marketing Research Vol. 3 No. 2 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v3i2.425

Abstract

Purpose: This study examines Lucky Dube’s brand repositioning from Mbaqanga to reggae, highlighting how it expanded his global reach while preserving his African identity. Research Design and Methodology: A qualitative approach, including a literature review and case studies, applies branding theories such as cultural branding and Aaker’s Brand Equity Model to assess Dube’s market expansion. Findings and Discussion: Key factors in Dube’s success include authenticity, audience engagement, and strategic communication, demonstrating how artists can broaden their appeal while maintaining cultural identity. Implications: The study offers branding insights applicable across industries, emphasizing authenticity, targeted engagement, and strategic communication to strengthen brand equity.
Isuzu and Nogwaja: A Strategic Partnership in Brand Identity Michael Mncedisi Willie
Advances in Business & Industrial Marketing Research Vol. 3 No. 3 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v3i3.444

Abstract

Purpose: This study explores the strategic partnership between Isuzu and adventurer Nogwaja, examining how it enhances Isuzu's brand identity while deepening consumer engagement through influencer marketing. Research Design and Methodology: This study utilized qualitative research methodology, incorporating a scoping literature review and case studies to examine the effectiveness of branding strategies in the automotive industry. It focused on Aaker's Brand Equity Model and the impact of partnerships, like Isuzu's collaboration with influencers, on brand perception and market appeal. Findings and Discussion: The partnership's success is attributed to authenticity, emotional engagement, and strategic communication. Nogwaja's alignment with Isuzu's values of adventure, resilience, and endurance strengthens the brand's credibility and fosters deeper consumer trust. Additionally, incorporating vernacular language and engaging on social media allows Isuzu to connect with local consumers and resonate with younger, adventure-driven audiences. Experiential marketing, exemplified by live events like the Mzansi Off-road Festival, further solidifies Isuzu's image as a high-performance, reliable brand. Implications: The study highlights the importance of authenticity, targeted engagement, and strategic brand positioning. It offers insights that can be applied across industries, particularly in leveraging influence partnerships and experiential marketing to enhance brand equity and long-term consumer loyalty. The Adventure-Brand Evolution Model developed from this study provides a framework for integrating emotional connection and cultural relevance in brand strategies.
Enhancing Service Innovation: A Strategic Framework for Improved Healthcare Delivery Michael Mncedisi Willie
Advances in Community Services Research Vol. 3 No. 2 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v3i2.498

Abstract

Purpose: To develop a strategic framework that enhances service innovation within South African medical schemes by examining micro- and macro-level factors influencing innovation capacity and competitiveness, addressing the need for accessible and affordable healthcare. Research Design and Methodology: A literature review guided by Willie’s Service Innovation Enabler (WSIE) framework was conducted, drawing on peer-reviewed articles, policy documents, and case studies relevant to South Africa’s healthcare system, focusing on digital transformation and regulatory trends. Findings and Discussion: Key enablers included leadership support, favorable regulation, and scheme size. Smaller schemes leveraged technologies like telemedicine effectively. COVID-19 accelerated digital adoption, though regulatory complexity and organizational resistance often impeded innovation efforts. Implications: Leadership-driven innovation strategies, supported by digital tools, are essential for improving service delivery. Supportive policy environments and further research are needed to assess long-term impacts on patient outcomes while addressing internal barriers to change within medical schemes.
Analysis of Cancer Care Services: A Case Study Approach in the Eastern Cape Province, South Africa Michael Mncedisi Willie
Advances in Healthcare Research Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahr.v3i1.461

Abstract

Purpose: This study examines the relationship between medication shortages and supply chain inefficiencies within the healthcare system, particularly in cancer care. Furthermore, it examines how logistical challenges, including delays and inadequate distribution networks, worsen the shortage of critical cancer medications, affecting patient access to essential treatments. Research Design and Methodology: To understand how these supply chain inefficiencies impact healthcare delivery in oncology, a qualitative approach incorporating a literature review and case studies is used. The study applies supply chain resilience theory to assess current logistics' effectiveness and identify areas for improvement. Findings and Discussion: The study highlights the significant role of supply chain inefficiencies in exacerbating medication shortages, which directly impact cancer patients' access to life-saving treatments. It underscores the need for better management practices, more efficient distribution systems, and enhanced logistics to address these issues. Implications: The study stresses the importance of strategic supply chain improvements to ensure the consistent availability of critical medications. The findings aim to guide healthcare policies and practices, particularly in oncology, to enhance patient care and improve healthcare outcomes. Addressing these inefficiencies will facilitate more reliable and timely access to cancer treatments, ultimately improving patient outcomes.
Addressing the Stigma and Size of Antiretroviral (ARV) Tablets: A Call for Innovation Michael Mncedisi Willie
Advances in Healthcare Research Vol. 3 No. 2 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahr.v3i2.477

Abstract

Purpose: This study investigates how antiretroviral (ARV) tablet size affects medication adherence, particularly in individuals with dysphagia, pediatric populations, and the elderly. It highlights the role of tablet size in influencing adherence and its broader impact on virological control, drug resistance, and HIV-related morbidity. Research Method: This research employed a constructivist paradigm, conducting a scoping literature review to explore existing studies. Systematic inclusion and exclusion criteria were applied to select relevant sources. Thematic analysis identified key patterns and refined central themes to ensure analytical consistency regarding ARV tablet size and associated adherence barriers. Results and Discussion: The review reveals that smaller tablets, particularly in dolutegravir-based regimens, significantly enhance adherence by reducing the physical difficulty of swallowing. However, the visibility of medication continues to contribute to stigma, potentially undermining adherence. Emerging innovations, such as mini-tablets, nanotechnology, and long-acting injectables, show promise; however, their cost and limited availability hinder widespread adoption in low-resource settings. Implications: The findings suggest a need for patient-centred ARV formulations that reduce stigma and improve access. Policymakers and pharmaceutical stakeholders are encouraged to develop smaller, affordable ARV options to support better adherence and long-term treatment success.
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